The top December 2019 customization ideas are a true testament to the way a variety of products and services can be tailored to offer highly individualized experiences. These innovations explore highly customized versions of everything from grocery services to collectible toys and pillows, kitchen appliances and beauty products.
Knowing that many consumers today are overwhelmed by the sheer volume of skincare and cosmetic products on the market, a handful of companies are offering experiences that are based on customization. The Inkey Lab by Boots and The Inkey List, for example, gives beauty lovers the chance to create their own problem-solving skincare serum, while the Experimental Perfume Club at Selfridges offers a similar kind of experience but with uniquely personalized fragrances.
Top 25 Customization Trends in December
25
Versatile Plywood Furnishing Designs
Nmstudio Architects Curated a Housing Complex in Osaka
24
Bespoke Aged Sneaker Designs
PRINCIPE PRIVÉ,'s Take on These Nike Silhouettes is Rust-Inspired
23
Customizable Wooden LEGOs
LEGO's Collectible Wooden Minifigure Inspires Creativity
22
In-Store Skincare Labs
In London, Boots Opened the 'Inkey Lab' with The Inkey List
21
Mini Heat Press Appliances
The Cricut EasyPress Mini Handles Any Kind of Small Job
20
Interactive Perfume Pop-Ups
The Experimental Perfume Club Lets Visitors Create Unique Scents
19
Futuristic DNA Necklaces
Elaine Young's New Collection Takes Personalization to the Next Level
18
Eco-Friendly Printed Lamps
Signify Makes Custom Light Fixtures from Recyclable Materials
17
Personalized Children's Decor
Minted Creates Custom Pillows and Kid-Sized Chairs with Arful Prints
16
Personalized Keepsake Books
The Book of Us Helps to Celebrate Friendships & Romantic Relationships
15
Sneaker Customization Studios
Toronto's Mack House is a Self-Serve Sneaker Destination
14
Customizable Stand Mixers
A New Online Tool Helps to Create Custom KitchenAid Stand Mixers
13
License Plate Artwork Holders
The 'Licensy' License Plate Art Holder Allows for Customization
12
Customized Dry Shampoos
The Prose Dry Shampoo Helps to Address Unique Hair Needs & Goals
11
Curated CBD Kits
Colette Offers a CBD Service with Modern Women in Mind
10
Personalized Performance Pillows
The Pluto Pillow Considers Height, Weight & Comfort Preferences
9
Dynamic Donut-Shaped Foot Stools
Urban Outfitter Launched a Vibrant Rotary Hero Giant Food Stool
8
Personalized Grocery Services
Hungryroot Builds Its Service with Emphasis on Healthy Meals
7
Customizable Accessory Helmet Systems
The HJELM Helmet System Minimizes Weight and Bulk
6
Personalized Holiday Storybooks
I See Me's A Christmas Dream for Me Shares a Customized Tale
5
Bespoke Monogrammed Shirts
Gatsby's Creates Made-to-Measure Shirts for Men
4
Berlin Wall-Inspired Typefaces
Heimat Berlin Boasts a Historically Artistic Typeface Design
3
Inclusive Customized Skincare
Uzza is on a Mission to Change Inclusivity in the Beauty Industry
2
Festive Personalized Puzzles
I See Me's Custom Puzzles Help to Kick Off the Holiday Season
1
Beauty Advice Apps
My Beauty Whisper Creates One-on-One Connections with Beauty Experts
Related Ideas
Ingredient-Focused Skincare Books
Ingredients by The Ordinary Helps Consumers Understand Formulas
Pick-N-Mix Skincare Pop-Ups
Weleda's Skin Food Glow Studio Spotlights Customizable Skincare
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Luxury Beauty Advent Calendars
Hunter Luxury Bring Festive Elegance to NEXT’s 2025 Holiday Line
Limited-Edition Skincare Drops
INKEY Lab and Boots are Bringing Cutting-Edge Products to Shoppers
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Seasonal Shopping Occasions
Sephora Canada Spotlights Must-Haves for the Sephora Savings Event
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Luxury Fragrance Calendars
The 2025 Diptyque Advent Calendar Creates an Artful Ritual
Science-Led Teen Skincare
Teen Beauty Brand indu is Stepping Away from Makeup to Focus on Skincare
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
House Party Pop-Ups
The Boots Beauty House Party Takes Guests Through a Beauty Routine
Bakery-Style Bodycare Pop-Ups
The Joonbyrd Joy Bakehouse Shares Treats & Product Samples
Premium Private Label Cosmetics
Sainsbury's the Edit Comes in 17 Affordable Formulations
Holiday-Ready Luxury Fragrance Lines
Maison Francis Kurkdjian Debuts a Range of Holiday Products
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Thematic Holiday Makeup Lines
NYX Unveiled its Treat-Inspired Holiday 2025 Collection
Solid Skincare Keychains
Purepeak Appeals to Gen Z's Love of Compact, Portable Cosmetic Keychains
Festive Luxury Skincare Bundles
Biossance Unveils Limited-Edition Holiday Sets for 2025
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
French Beauty Brand Advent Calendars
The L’OCCITANE 2025 Advent Calendar Features Premium Products
Shareable Wishlist Templates
Urban Outfitters and Canva Partnered to Simplify Holiday Gifting
Vibrant Makeup Advents
The 'little X-MAS WONDER Advent Calendar' Contains 24 Pieces
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Curated On-The-Go Beauty Sets
Sephora Launches The Sephora Favorites MVP Kit and The Courtside Kit
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
Wellness Advent Calendars
The Healf Advent Calendar Provides 25 Days of Elevated Rituals
Customized Summer Essentials
FabFitFun x Vacation Inc. Collaborate for a Summer-Inspired Box
Community-First Beauty Hubs
The Immersive Club MAC Retail Concept Features Experiential Zones
Playful Plush Advent Calendars
Squishmallows Advent Calendars Offer Holiday and Skincare Surprises
Bespoke Handbag Services
Kurt Geiger One-of-A-Kind Lets Customers Make a Mini Kensington Their Own
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Creator-Powered Skincare Movements
The Inkey List's NO BS Skincare Club Celebrates Simplicity
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Curated K-Beauty Boxes
FabFitFun Features Noteworthy K-Beauty Brands in its 'Seasonal Summer Box'
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
High-End Pharmacy Fragrance Boutiques
Boots Fragrance Offers Over 400 Options
Lab-Inspired Skincare Pop-Ups
The Ordinary Immersive Experience Tackles Skincare Misinformation
Counter-Wellness Skincare Collections
Party of You Delivers Joyful Remedies for Real Life
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Affordable Book Retailing Initiatives
SHEIN x Alibris Partner for Gen Z's Interest in Books
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Prescriptive Haircare Pop-Ups
The REHAB. Prescription Bar is Taking Over The Beauty Spot
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Collectible Hand Creams
Monclos' Comfort Hand Cream Can Be Customized with a Keyring
Pink Beauty Advent Calendars
IPSY Debuts Its Coveted 25-Day Advent Calendar
Book-Shaped Bodycare Sets
The Buffing Bar Miniature Body Gift Set Shares a Library of Minis
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
Fruit-Fueled Self-Care Bookings
New Skincare Inspired Glow Recipe x Majesty’s Pleasure's Glow Hour
Festive Skincare Pop-Ups
Byoma's Wonderlab Celebrates Skin Health and Barrier Innovation
AI-Generated Nail Polishes
Blank Beauty Creates Custom Nail Polish Shades with Stunning Accuracy
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Personalized Beauty-Tech Systems
MaXpace Lets Brands Produce Custom Formulas On-Site
Skincare Tech Pairings
CurrentBody And Trinny London Launch LED + Skincare Bundles
Beauty-Centric Cafe Collabs
Velvet Vault x Brandor Coffee Teamed Up for a Two-Day Event
Shoppable Beauty Routine Apps
BeautyShelf Helps Users Discover Authentic Recommendations
Customizable Scented Candle Capsules
Guerlain Has Introduced the L’Art de Vivre Collection
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
Father's Day Grooming Gifts
The Next Grooming The Well Groomed Essentials Box is High-Value
Perfume Bottle Ornaments
Phlur's Decorative, Wearable Ornaments are Made for Gifting & Sampling
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Beauty Store Birthday Parties
Birthdays at Ulta Come with a Gift Bag Curated for Tweens and Teens
Multi-Use Wellness Lineups
Saje Natural Wellness Unveils a New Product Collection for the Holidays
Candle Jar Redesign Updates
Yankee Candle Introduces a Modern Candle Design with Nostalgic Details
Clean Beauty Platforms
Selfnamed — Private-Label Fulfillment With No MOQs
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Pizza-Inspired Skincare Sets
Glow Hub’s Pizza My Glow Shares Brightening Solutions in a Fun Box
Scientifically Proven Beauty Kits
IDC DERMO, a Quebec-Based Skincare Company, Boasts Holiday Kits
Growth-Focused Beauty Pop-Ups
UKLASH's Self-Growth Studio Spotlights Multiple Dimensions of Growth
Same-Day Personal Care Deliveries
Instacart Joins Forces with Lush Cosmetics on Same-Day Delivery
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
In-Store Beauty Bars
Walmart Beauty Bars Help Customers Discover Products & Test Samples
Clean Beauty Advent Calendars
The 2025 OMY Lab Advent Calendar Features Full and Travel Sizes
Affordable Data-Driven Skincare
Boots' Modern Chemistry is Effective and Backed by Customer Data
Customizable Nail Polish Kits
Blank Beauty Offers a Build-A-Box Bundle Option
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Puzzle Cube Advent Calendars
Benefit's Glam Cube Makeup Advent Calendar Shares Full Sizes & Minis
Elegant Holiday Beauty Kits
U BEAUTY Has Curated a Collection of Five Distinct Skincare Kits
Winter Cocktail Infusion Kits
Re:bloom Infusions Spotlights Its Best-Selling Winter Kits
Micro-Batch Spa Skincare Services
Natural Spa Factory Launched 'Sk:incredible' Private-Label Line
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
Curated Resale Experiences
Poshmark Blends Community Curation with Personalized Shopping
Limited-Edition Designer-Forward Collaborations
Black Market Debuts the Highly Anticipated Capsule
Sharable DIY Food Kits
The Spice & Tea Exchange Expands Its Create & Share Kits
Dessert-Inspired Shower Sets
Allkinds’ Fro-Yo Collection Shares Treat-Like Sensorial Experiences
Custom Holiday Gifting Sets
Re:bloom Infusions Focuses on Personalization This Season
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Collectible Amenity Kits
British Airways Launched a New Range of Business Class Amenity Kits
Curated At-Home Nail Kits
The Sally Hansen Nail Edit Helps to Recreate Salon-Quality Styles
Beauty Product Easter Gifts
The Next Beauty Easter Egg Was Created with Cath Kidston
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Pampering Festive Salons
Drybar's Holiday Bow Bar Elevates Blowouts with Wine & Gift Wrapping
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
High-End Skincare Holiday Kits
SkinCeuticals Introduced a Series of Holiday Gift Sets for 2025
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Holiday Lifestyle Capsules
As Ever Holiday Collection by Meghan Markle Offers Cozy Essentials
Wellness Shop-in-Shops
Wellness by Ulta Beauty Shares Immersive, Informative Experiences
Haute Beauty Advent Calendars
The Boozyshop Advent Calendar Comes with 26 Products in Total
Customized K-Beauty Tours
NOL World's Personalized K-Beauty Curation Tour Helps Skincare Consumers
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Therapist-Curated Self-Care Boxes
MyTheraBox Includes Products Centered Around Mindfulness
Pharmacy Supplement Partnerships
Nourished and Boots Partnered for Personalized Nutrition
New Year Beauty Kits
The Fenwick Rest & Restore Beauty Kit is Valued at Over £460
Artisanal Candle Advent Calendars
The SOJA & CO Advent Calendar is Now Available for Presale
Ritual-Driven Home Collections
Gotham Goods is Being Reintroduced to the Market
Accessible Beauty Advent Calendars
The Ted Baker Beauty Advent Calendar Offers 24 Days of Gifts
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Personalized Gift Ideas
Perfect Gifts Provides Tailored Gift Ideas for Every Occasion
Holiday-Ready Curated Condiment Sets
Bushwick Kitchen Delivers Flavor This Holiday Season
Skincare Optimization Platforms
BeautyBoostr Offers Custom Routines for Pro-Level Skincare Results
Premium Dispensing Solutions
Aptar Beauty Unveiled New On-Shelf Dispensing Systems
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Online Luxury Lifestyle Shops
Quince Gourmet Food & Wines is Launching in Time for the Holidays
Expansive Private Label Housewares
These New In-House Michaels Brands Have More than 700 Items
Experiential Sock Pop-Ups
O2's Not a Sock Shop Shared Designs Reflecting Priority Experiences
At-Home Smoothie Kits
Better Blend Expands into Direct-To-Consumer with Blendbox
Custom Year Wrap-Ups
Your Wrapped Lets You Create Fun, Customizable Year-End Summaries
Personalized Present Campaigns
The Wonderbly Everyone’s Got Favourites Campaign is Rolling Out Now
Luxury Beauty Destinations
A Niche Beauty Destination Offers Premium Services
Delivered Wedding Experiences
Tiff’s Treats Launches a 'Wedding in a Box’ Package
Reduced-MOQ Cosmetic Services
Cosmetic Innov Access Launched by Édith Almenara and Walid Ouennich
Ready-Made Brand Marketplaces
Brands Like These Sells One-Off, Agency-Quality Brand Kits
White-Label Beauty Programs
Blanka Enables Easy, Custom Beauty Brand Launches With Dropshipping
Personalized Beauty Planners
Makeup Playbook Helps Create, Share, and Explore Beauty Routines
Personalized Media Creation
TuneStory Creates Custom Songs & Videos For Meaningful, Personal Gifts
Speedy Seasonal Retailer Deliveries
Boots On-Demand Deliveries are Available from 500 Locations
Boutique Grocery Makeovers
This Women’s Clothing Boutique is Charming and Thoughtful Design
Festive Wine Tasting Kits
Vinebox's Wine Advent Calendar Collection Includes a Virtual Experience
Custom Coloring Creators
Colorjoy Creates and Sells Custom Coloring Pages & Books for Income
Personalized Capsule Supplements
Art of You Launches a Personalized Capsule Machine
Holiday Planning Toolkits
Ultimate Holiday Planner for Christmas Helps You Be Organized & Festive
Celebrity Chef Meal Kits
Celebrity Experiences' Meal Boxes are Curated by Industry-Leading Chefs