The top December 2019 customization ideas are a true testament to the way a variety of products and services can be tailored to offer highly individualized experiences. These innovations explore highly customized versions of everything from grocery services to collectible toys and pillows, kitchen appliances and beauty products.
Knowing that many consumers today are overwhelmed by the sheer volume of skincare and cosmetic products on the market, a handful of companies are offering experiences that are based on customization. The Inkey Lab by Boots and The Inkey List, for example, gives beauty lovers the chance to create their own problem-solving skincare serum, while the Experimental Perfume Club at Selfridges offers a similar kind of experience but with uniquely personalized fragrances.
Top 25 Customization Trends in December
25
Versatile Plywood Furnishing Designs
Nmstudio Architects Curated a Housing Complex in Osaka
24
Bespoke Aged Sneaker Designs
PRINCIPE PRIVÉ,'s Take on These Nike Silhouettes is Rust-Inspired
23
Customizable Wooden LEGOs
LEGO's Collectible Wooden Minifigure Inspires Creativity
22
In-Store Skincare Labs
In London, Boots Opened the 'Inkey Lab' with The Inkey List
21
Mini Heat Press Appliances
The Cricut EasyPress Mini Handles Any Kind of Small Job
20
Interactive Perfume Pop-Ups
The Experimental Perfume Club Lets Visitors Create Unique Scents
19
Futuristic DNA Necklaces
Elaine Young's New Collection Takes Personalization to the Next Level
18
Eco-Friendly Printed Lamps
Signify Makes Custom Light Fixtures from Recyclable Materials
17
Personalized Children's Decor
Minted Creates Custom Pillows and Kid-Sized Chairs with Arful Prints
16
Personalized Keepsake Books
The Book of Us Helps to Celebrate Friendships & Romantic Relationships
15
Sneaker Customization Studios
Toronto's Mack House is a Self-Serve Sneaker Destination
14
Customizable Stand Mixers
A New Online Tool Helps to Create Custom KitchenAid Stand Mixers
13
License Plate Artwork Holders
The 'Licensy' License Plate Art Holder Allows for Customization
12
Customized Dry Shampoos
The Prose Dry Shampoo Helps to Address Unique Hair Needs & Goals
11
Curated CBD Kits
Colette Offers a CBD Service with Modern Women in Mind
10
Personalized Performance Pillows
The Pluto Pillow Considers Height, Weight & Comfort Preferences
9
Dynamic Donut-Shaped Foot Stools
Urban Outfitter Launched a Vibrant Rotary Hero Giant Food Stool
8
Personalized Grocery Services
Hungryroot Builds Its Service with Emphasis on Healthy Meals
7
Customizable Accessory Helmet Systems
The HJELM Helmet System Minimizes Weight and Bulk
6
Personalized Holiday Storybooks
I See Me's A Christmas Dream for Me Shares a Customized Tale
5
Bespoke Monogrammed Shirts
Gatsby's Creates Made-to-Measure Shirts for Men
4
Berlin Wall-Inspired Typefaces
Heimat Berlin Boasts a Historically Artistic Typeface Design
3
Inclusive Customized Skincare
Uzza is on a Mission to Change Inclusivity in the Beauty Industry
2
Festive Personalized Puzzles
I See Me's Custom Puzzles Help to Kick Off the Holiday Season
1
Beauty Advice Apps
My Beauty Whisper Creates One-on-One Connections with Beauty Experts
Related Ideas
Luxury Skincare Holiday Collections
clé de peau's 2023 Holiday Line is Called Believe in Radiance
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Holiday-Ready Botanical Skincare Sets
Yves Rocher Has Announced Its Holiday Self-Care Kits
Fair Trade Beauty Advent Calendars
The Body Shop's Big Advent of Change Gift Set Features 25 Items
Shower Steamer Advent Calendars
This Christmas Countdown Shares 24 Days of Self-Care
Exclusive Holiday Loungewear
The SKIMS Holiday Gift Shop Features 15 Limited-Edition Items
At-Home Beach Kits
easyJet Holidays Curated a Beach in a Box to Uplift Sun-Starved People
Eco Personalized Skincare
Omy Laboratoires' Refillable Personalized Skincare is the World's First
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Enchanting Body Care Sets
The Lush Holiday Sets are "Un-dupable," Visually Appealing & Functional
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Decadent Body Scrub Bars
Butter & Me Makes Indulgently Scented Dessert-Like Exfoliating Body Bars
Custom Cosmetic Launches
These Curology Personalized Skin Care Products are Arriving at Target
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Giftable Cookie Boxes
Sugarwish's Customizable Cookie Boxes are Indulgent and Mouth-Watering
Affordable Cosmetics Holiday Bundles
e.l.f. Cosmetics Presents a Makeup Set Range for the Holidays
Targeted Plant-Based Cosmeceuticals
ID Skin Identity is a Line of Skincare for Gen Z
Personalized Candle Scents
Scent Lab Allows You to Customize Your Candle Based on Mood
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Seasonal Skincare Value Sets
Bubble Debuts the New Rise & Shine and Mask & Relax Gift Sets
Spice Advent Calendars
Just Spices Curated 24 Spice Blends to Discover in December
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Science-Backed Body Care Sets
Fig. 1's Body Care Trio Consists of Clinically Proven Products
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Customizable Cosmetic Stacks
Subtl's Stak 2.0 Makes a Whole Makeup Routine Palm-Sized
Seasonal Eyelash Kits
Maybelline New York Launches Two Holiday Beauty Sets in 2023
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Ulta-Luxurious Hydration Gift Sets
Augustinus Bader's Limited-Edition Set Features Best-Sellers
Playlist-Enhanced Outfit Recommendations
Stitch Fix and Spotify Collaborate on a Unique Experience
Modern Gifting Services
Fresh Sends Reinvents Flower Delivery & Gift-Giving for a New Generation
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Premium Skincare Amenity Kits
JetBlue's Mint Airline Amenity Kits Feature Multiple New York Brands
Self-Activated Serum Sets
Exponent's Discovery Set Features Precision-Dosed Clinical Serums
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Miniature Animated Custom Figurines
Funko Launches the new Pop! Yourself Custom Service
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Treat Yourself Boxes
Bokksu Curates "Japan's Best Relaxing Items" in a Premium Box Set
Biotech-Based Skincare Systems
iuno's Personalized Skincare System Starts with a Finger Prick Test
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Luxury Fragrance Gift Guides
These Molton Brown Luxury Fragrance Gift Ideas Pamper Loved Ones
Perfume-Scented Candle Kits
The Le Labo Discovery Candle Set Offers Samples of Classics
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Pleasure-Focused Date-Night Kits
Coconu Boasts Two New Gift Sets for the Holidays
Ritualistic Skincare Kits
Wellness Ritual Kit Contains a Cleanser, Moisturizer and a Skincare Tool
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Customizable Book Portraits
Lagom Collections Boasts Personalized Portraits for Your Books
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Table-Top Gaming Candles
Gameplay Candles' Table Top Gaming Candles Ignite the Adventure in Us All
Nourishing Holiday Cosmetics
The Tree Hut Holiday Collection Gifting or Self-Indulgence-Ready
Sustainable Skincare Bundles
JUNOCO Debuts the 'Build Your Bundle' Promo with Special Discounts
Menopause Subscription Kits
She2.0 Launches First of Its Kind Subscription Box
Customizable Performance Haircare
Function of Beauty PRO Delivers Customization on a Mass Scale
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Festive Skincare Stocking Stuffers
Burt's Bees Modest but Well-Designed Holiday Line Just Dropped
Customized Luxe Revived Perfumes
Byredo Develops the New Mysterious Unnamed Fragrance
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Singer-Made Beauty Boxes
Gwen Stefani's Ipsy Box Was Curated by the Singer Herself
Mother-Specific Self-Care Kits
The Honest Company Offers the Relaxing Self-Care Gift Kit
DIY Waxing Kits
Sliick by Salon Perfect Brings Salon-Grade Waxing Sessions to One's Home
Sustainable Disinfection Subscriptions
CleanCult's 'Refill Ritual' Service is Eco-Friendly
Customizable Essential Skincare Sets
clé de peau Launches a Custom Key Radiance Care Set
Plant-Powered Skincare Discovery Kits
Province Apothecary’s Discovery Kit Gives Consumers a Taste
Aromatherapy-Personalizing Tools
JennScents' Offers a Tool that Creates the Perfect Scent for You
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
Supplement-Inspired Skincare Products
TrueYou Beauty From The Vitamin Shoppe Expands the Range
Playlist-Paired Candle Launches
Nose Best Offers Candles with Their Own Playlits and Cocktails
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Bespoke K-Beauty Foundations
Laneige's Bespoke Neo Service Helps to Find an Ideal Shade Match
Skincare Coaching Apps
Babor's Skin Coaching Experience Launches Following a Customer Purchase
Customizable Halloween-Themed Treat Boxes
Halloween Sugarwish Boasts Customizable Gifting
Sizable Beauty Gift Sets
bareMinerals Releases the All the Good Things Skincare & Makeup Set
Holiday Decor Subscriptions
ReadyFestive Delivers Personalized Holiday Decorations to One's Door
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Customizable Holiday Treats
Sugarwish Offers Special Holiday Treats as Part of Its Gifting Service
Personal Care Holiday Collections
The Everist Personal Care Kits Make for Perfect Gifts
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Mix-and-Match Self-Care Products
The one+other Beauty and Personal Care Brand is Only at CVS
Bridal Skincare Sets
The Face Planner Curates 30-Day and Three-Month Skincare Rituals
Body Care Advent Calendars
The Body Shop's Holiday Advent Calendars are Indulgent
Low-Cost Cosmetic Gift Sets
These Radox Christmas Gift Sets Come in Two Options
Personalized Body Washes
The AURA Body Wash Supports an Elevated Shower Experience
Travel Beauty Kits
ESW Beauty Launches Two Travel-Friendly Kits for the Holidays
Kindness-Inspired Beauty Capsules
The Lush Holiday Collection 2022 Focuses on Giving & Community
Customizable Chocolate Advent Calendars
Lindt's Pick and Mix Advent Calendar Can Be Made In-Store
Minimalist Holiday Skincare Sets
Biossance Boasts Festive Sets with Subtle Packaging Design
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Opulent Body Collections
Rituals Unveils a Valentine’s Day Gift Collection with Eight New Scents
Botanically-Infused Skincare
Kuumba Made Offers a Legacy of Clean Beauty and Botanical Excellence
Valentine’s Day Beauty Boxes
Glossybox Presents the 2023 Valentine's Day Beauty Box
DIY Soy Candle Sets
Creative QT Candles Boasts a Comprehensive Candle-Making Kit
Seasonal Popcorn Bottle Kits
These New Popcorn Kitchen Popcorn Kits are Ready for the Holidays
Preservative-Free Skincare
Skin at Peace Favors Small-Batch Production & Fresh Deliveries
Mom-Focused Beauty Gift Bundles
KAI Boasts a Range of High-Quality Skincare Bundles
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Curated Wedding Gift Boxes
Confetë Party Box's Wedding Collection Simplifies Wedding Season
Ultra-Stylish Bathroom Decor
Diptyque Debuts a New Bathroom Collection Called 'Beauty Accessories'
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Custom Prescription Skincare
Ro's Custom Rx Treatment Matches a User's Skin Type and Goals
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Customizable Drink Drops
The Sugar Lab's Custom Holiday Drink Drops Add Minty Flavor to Beverages
Experiential Gift Registries
Nabu is a Gift Registry Platform to Give Kids Memorable Experiences
Custom Holiday Ornaments
Staples Print Services Make Custom Gifting Easy
Giftable CBD Products
Thanks! Naturals is on a Mission to Spread Gratitude and Wellness
Personalized Skin Supplements
Neutrogena Launches Personalized Vitamin Supplements with Nourished
AI-Curated Beauty Boxes
The Ipsy Icon Box Features Products Selected by Celebrities and AI
Skincare Cannabis Brand Expansions
Autumn Brands Introduces "now melt," a Self-Care Brand
Affordable Gifting Marketplaces
Bifties Is the Gifting Destination for Any Special Occasion
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Spooky Personal Care Products
The Bath & Body Works Halloween Collection Has Almost 100 Items
Singer-Made Skincare Partnerships
Alicia Keys' Keys Soulcare Has Partnered Exclusively with Amazon
Personalized Spirit Services
The Oak & Eden Whiskey Customizer Allows for Fine-Tuned Spirits
Luxurious Bespoke Candles
TAJA Collection: Redefining Thoughtful Gifting with Customizable Candles
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Returning Lip Balm Colorways
Glossier's Holiday Flavors are Returning for the Season
Skincare Diagnostic Kits
Codex Labs' Skincare Test Kits Use Data to Assess Skin Conditions
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Book Matchmaking Services
Bookwish Offers Personalized Monthly Book Selections
Customized Casual Clogs
Customize Your Crocs Adds Personality to Bulk Footwear Orders
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Eclectic CBD Lifestyle Boxes
Onyx + Rose Starter Pack is an Excellent Introduction to the Brand
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Personalized Visual Catalogues
With Jotly, users can streamline their online discoveries