When it comes to marketing products, differentiating it from other goods on the market can be challenging, but these celebrity-endorsed beverages are showcasing how a little media influence can go a long way.
Beverage brands are constantly competing with one another to garner consumer attention, and while flavor and packaging are definitely important features, sometimes brands need that extra little push to set them apart from others in the market. Seeking to incorporate elements of pop culture, beverage and liquor brands are turning to celebrity endorsements and campaigns to garner publicity and intrigue.
From Heineken using Neil Patrick Harris to add humor to their commercials to Vodka brands using well-known athletes as a branding technique, these celebrity-endorsed beverages are showcasing how the use of famous figures can easily heighten product appeal ten fold.
21 Celebrity-Endorsed Beverages
18
Sassy Soda Seduction Commercials
Sofia Vergara Stars in the New Diet Pepsi Ad
17
Rumor-Spoofing Celeb Ads
The Jennifer Aniston Security Tapes Campaign for Smart Water is Shocking
16
Mysterious Photo Booth Ads
Marc Jacobs Unveiled as Diet Coke Creative Director in New Teaser
15
Boxing Beer Bottle Packaging
The Golden Boy Boxer Beer Bottles by Corona are Limited-Edition
14
Celebrity-Inspired Cocktails
Charlie Mccarthy's 'Headliner Cocktails' Use Celebs as Muses
13
Celebrity Parody Beer Ads
Anna Kendrick Lends a Helping Hand in This Newcastle Brown Ale Ad
12
Heroic Beer Promotions
The Coors Light Damme Cold Media Campaign Features Jean-Claude Van Damme
11
Suggestive Soda Campaigns
Penelope Cruz Stars in This Sizzling Pub Schweppes 2014 Commercial
10
Gesturing Beverage Branding
Mulled Wine Charade Packaging Acts Out the Preparation Instructions
9
Fighter Beer Ads
Anderson Silva and Steven Segal Face Off in Budweiser 'The Great Preparation'
8
Voodoo Magic Beer Ads
This New Bud Light Super Bowl Commercial Features Stevie Wonder
7
Celebrity Soda Campaigns
Pepsi MAX and Kyrie Irving Present ‘Uncle Drew’
6
Slam Dunk Vodka Endorsements
Luv Shaq is Touted as an Athlete-Friendly Vodka
5
Compliant Beer Ads
This Heineken Beer Commercial Stars Neil Patrick Harris Begging to Take a Sip
4
Basketball Star Sodas
The Coca-Cola Company Announced It Will Release a LeBron James Sprite
3
Rock Legend Liquors
You Can Sip Some Rock 'n' Roll With This Elvis Presley Vodka in Your Drink
2
Baseball Megastar Marketing
Roots Coffee Lets Tasters Live the Dream of Personalized Memorabilia
1
Celebrity Face Brew Branding
Ryan and the Gosling is the Name of One of the Hottest Beers Out
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Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Soda-Inspired Alcoholic Refreshments
SVNS Hard 7Up Comes in Two Flavor Options
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Carbonated Milk Sodas
P.S. milk sodas is a Flirty Canned Beverage Concept
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Chilling Effect Citrus Sodas
Sprite Chill Features the Signature Lemon-Lime Flavor with Cherry
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Energy Drink-Branded Hard Teas
Monster Energy Expands Further into Alcohol with Nasty Beast
Tech Professional Nutrition Drinks
The Programer High-Protein Beverage Offers an Energy Boost
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Nootropic Smart Sodas
BrainPOP is a Better-for-You Soda with Brain-Boosting Ingredients
Youthfully Vibrant Sodas
Mirinda's New Visual Identity Was Crafted for Gen Z
Beer-Flavored Ice Pops
Coors Light Coors-icles are Non-Alcoholic But Only For Fans 21 and Up
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Carbon-Negative Soft Drinks
Tenzing Sets Itself Apart as a Soft Drink Brand with Carbon Labeling
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Varied ABV Vodka Sodas
Gradient Beverages Offers a New Level of Control for Drinkers
Kid-Friendly Bubbly Beverages
GoodPop's Sparkling Juice Drinks Have No Added Sugar
Limited-Edition Hip-Hop Sodas
Sprite Lymonade Legacy Celebrates 50 Years of Hip-Hop
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Customizable Beverage Systems
The Ninja Thirsti Drink System Makes Flavorful Beverages at Home
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Crisp Low-Calorie Lagers
Hero95 is a Low-Carb Beer Brewed for Active Lifestyles
Star-Shaped Ice Cubes
Heineken Laos' Beer Ice Cubes are 20% Colder Than Ordinary Frozen Ice Cubes
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Functional Effervescent Drink Ranges
SmartSoda Brilliant Life Drinks are Made with Alkaline Water
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Ready-to-Drink Hydration Product
GHOST HYDRATION Launches Four Flavors with Zero Caffeine
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Caffeine-Free Hydration Beverages
GHOST Hydration Drinks Will Come in Five Flavors
Sparkling Wellness Sodas
Fresh Pop is a Plant-Powered Soda Fueled by Functional Ingredients
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Citrusy Branded Spirit Cocktails
SKYY Vodka & Soda Comes in Two Flavor Options
Fruity Vodka Sodas
Truly Vodka Soda Uses Six-Times-Distilled Premium Vodka
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Socialite-Approved Canned Cocktails
Sprinter Canned Vodka Soda is Sweetened with Fruit Juice
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Caffeinated Alcoholic Coolers
Hooch Launches an Enhanced RTD Canned Range Called Soopa Hooch
Performance-Boosting Beverages
These Sparkling Energy Drinks Boost Physical & Mental Performance
Food Pairing Soda Campaigns
The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
Low-Calorie Sake Sodas
Soké is an Asian-Inspired Soda Beverage Spiked with Junmai Sake
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Elite-Level Hydration Drinks
GoodSport Naturally Sourced Sports Drinks Come in Two New Flavors
Nutrient-Packed Energy Drinks
CELSIUS ESSENTIALS is Debuting at Mr. Olympia in Four Flavors
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Exclusive Marshmallow-Flavored Sodas
Pepsi and Peeps to Launch the Marshmallow-Flavored Soda Again
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Free-From Energy Drinks
Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Effervescent Indian-Inspired Beverages
Bollygood Makes Uniquely Flavored Limades and Lemonades
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Performance Power-Up Beverages
PLAYR1's Non-Carbonated Drinks Boost Performance & Mood
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Supplement-Infused Refreshment Ranges
The Nirvana Super Beverages Come in Three Varieties
High-Caffeine Energy Cans
Barr Soft Drinks Launches the Pwr-Bru Big Can Energy Drinks
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Ultra-Modern Functional Sodas
Vibe Unveils a Line of Functional Sodas in Three Fruity Flavors
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Racecar Team Drink Sponsorships
Fitness Drink 'CELSIUS' is Partnering With the Ferrari F1 Team
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Spent Grain Alcohol Products
These Zenso Alcoholic Beverages Have an Eco-Friendly Profile
Zero-Sugar Flavored Malt Beverages
Smirnoff ICE is Reaffirming Itself as the OG
Concentrated Customizable Drink Mixes
These New Water Enhancers are Arriving Ahead of the Summer
Culinary-Inspired Vodka Sodas
VAQIT's Real Vodka Sodas are Low in Calories and Alcohol
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Electrolyte-Infused Health Drinks
Clear Cut Brands Debuts the 'Clear Cut Hero' Health Beverage
K-Pop Star-Backed Lagers
Tiger Beer and G-DRAGON Launch Tiger Soju Infused Lager
City-Honoring Vodka Spirits
Belvedere Vodka's 'Miami Edition' Bottle Honors the Florida Shores
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Basketball-Centric Beverage Campaigns
STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign
Tangy Orange Hard Seltzers
SunnyD Vodka Seltzer Has a Tangy, Nostalgic Taste for Adults
Elevated Low-Calorie Soda Ranges
Schweppes Sodas Come in Two Distinct Flavors
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
LGBTQ+ Vodka Sodas
Gay Water is Destigmatizing the Word "Gay"
Consumer-Driven Energy Drinks
These New Yerbaé Energy Drinks Tap into Shopper Flavor Preferences
Rapper-Approved Cannabis Drinks
These Cannabis-Infused Beverages Were Created with Snoop Dogg
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Esports Beer Sponsorships
100 Thieves Renews its Partnership with Beer Brand Heineken
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
Sparkling Shamrock Beverages
Dutch Bros is Serving Up Two Dazzling St. Patrick's Day Drinks
Esports Beer Sponsorships
Heineken 0.0 Becomes the Official Beer Partner of VCT Americas
Goji-Flavored Vodka Beverages
Tart Berry and Green Tea Flavors Meet in Goji Soju
Honey-Sweetened Sparkling Cocktails
Fizzy Beez Makes Full-Flavored Sparkling Cocktails with Honey
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Alcoholic Lemon-infused Beverages
Coca-Cola India Debuts an Alcoholic Beverage Called ‘Lemon-Dou’
Fast-Hydrating Sports Beverages
Inspired Nutraceuticals Debuts a Hydration Beverage Called Endless
Canned Soju Seltzers
Hello Soju is a Conveniently Canned Premium Soju Beverage
Varsity Sports-Branded Beers
This Craft Lager Celebrates Indiana University Athletics
Baseball-Branded Sports Drink Expansions
BODYARMOR Sports Drink Expands to Canada
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Hydration-Focused Pride Partnerships
Flow Beverage Corp. is Sponsoring Pride Toronto Events
Elevated Libation-Friendly Crisps
Made for Drink Made an Upscaled Version of Cheese & Onion Chips