When it comes to marketing products, differentiating it from other goods on the market can be challenging, but these celebrity-endorsed beverages are showcasing how a little media influence can go a long way.
Beverage brands are constantly competing with one another to garner consumer attention, and while flavor and packaging are definitely important features, sometimes brands need that extra little push to set them apart from others in the market. Seeking to incorporate elements of pop culture, beverage and liquor brands are turning to celebrity endorsements and campaigns to garner publicity and intrigue.
From Heineken using Neil Patrick Harris to add humor to their commercials to Vodka brands using well-known athletes as a branding technique, these celebrity-endorsed beverages are showcasing how the use of famous figures can easily heighten product appeal ten fold.
21 Celebrity-Endorsed Beverages
18
Sassy Soda Seduction Commercials
Sofia Vergara Stars in the New Diet Pepsi Ad
17
Rumor-Spoofing Celeb Ads
The Jennifer Aniston Security Tapes Campaign for Smart Water is Shocking
16
Mysterious Photo Booth Ads
Marc Jacobs Unveiled as Diet Coke Creative Director in New Teaser
15
Boxing Beer Bottle Packaging
The Golden Boy Boxer Beer Bottles by Corona are Limited-Edition
14
Celebrity-Inspired Cocktails
Charlie Mccarthy's 'Headliner Cocktails' Use Celebs as Muses
13
Celebrity Parody Beer Ads
Anna Kendrick Lends a Helping Hand in This Newcastle Brown Ale Ad
12
Heroic Beer Promotions
The Coors Light Damme Cold Media Campaign Features Jean-Claude Van Damme
11
Suggestive Soda Campaigns
Penelope Cruz Stars in This Sizzling Pub Schweppes 2014 Commercial
10
Gesturing Beverage Branding
Mulled Wine Charade Packaging Acts Out the Preparation Instructions
9
Fighter Beer Ads
Anderson Silva and Steven Segal Face Off in Budweiser 'The Great Preparation'
8
Voodoo Magic Beer Ads
This New Bud Light Super Bowl Commercial Features Stevie Wonder
7
Celebrity Soda Campaigns
Pepsi MAX and Kyrie Irving Present ‘Uncle Drew’
6
Slam Dunk Vodka Endorsements
Luv Shaq is Touted as an Athlete-Friendly Vodka
5
Compliant Beer Ads
This Heineken Beer Commercial Stars Neil Patrick Harris Begging to Take a Sip
4
Basketball Star Sodas
The Coca-Cola Company Announced It Will Release a LeBron James Sprite
3
Rock Legend Liquors
You Can Sip Some Rock 'n' Roll With This Elvis Presley Vodka in Your Drink
2
Baseball Megastar Marketing
Roots Coffee Lets Tasters Live the Dream of Personalized Memorabilia
1
Celebrity Face Brew Branding
Ryan and the Gosling is the Name of One of the Hottest Beers Out
Related Ideas
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Energizing Protein Sodas
Barebells Protein Soda Contains Caffeine and Clear Whey Protein
Nostalgic Hard Sodas
Von Dutch Hard Sodas Revive "A Legendary Y2K Delicious"
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Limited-Edition Sci-Fi Soda Cans
Coca-Cola Launches 'Coca-Cola x Star Wars: Refresh Your Galaxy'
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Hydrating Isotonic Lagers
Outd00r Brewing Has Zero Alcohol with Electrolytes and Vitamin C
Flavored Non-Alcoholic Beers
Two Fruity Heineken 0.0 Flavored Varieties Filling the Flavor Gap
Cartoon-Branded Aluminum Water Packaging
B Water & Beverage Debuts New Disney-Inspired Designs
Lighthearted Beverage Campaigns
Lipton Ice Tea x Ice-T Partner to Launch 'Ice Tea Insurance'
Bizarre Influencer-Supported Beer Campaigns
Miller Lite Debuts Miller Tea Time with Livvy Dunne
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Health-Focused Vitamin-Enhanced Sodas
Stiller's Soda Was Created by Actor Ben Stiller
Spring Cocktail Menus
Applebee's Launched a Drink Menu With Celebrity Spirit Collaborations
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Beer Sponsorship Activations
Michelob ULTRA Launched Its Canada-Wide FIFA World Cup Activations
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Functional Beverage Retail Expansions
Be LOVE Lightly Flavored Electrolyte Drinks Debut at Target
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Hop-Infused Sparkling Water Campaigns
HOPWTR Debuts the 'Drink Whatever You Want' Campaign
Non-Alcoholic Functional Beverage Partnerships
Hiyo Taps Live Nation for a Commercial Partnership
Celebrity Coffee Brand Campaigns
Nespresso Launched Its Vertuo World Campaign With Dua Lipa
Drink Mix Activewear Partnerships
Kool-Aid and Nike Teamed Up for Footwear and Refreshments
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Film-Inspired Vodka Marketing Campaigns
GREY GOOSE Partners with The Devil Wears Prada 2
Athlete-Approved Beverage Ads
Accelerator Active Energy Debuts the 'This Can. So You Can' Campaign
Branded Complete Hydration Initiatives
The Gatorade Advanced Hydration System Educates Consumers
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Celebrity-Backed Non-Alcoholic Beer Brands
Go Brewing Taps Actor and Spokesman Frank Zito
Modular Beverage Systems
Bevi's Journey Juice and Joss Shots are Available as a Combo
Celebratory Sparkling Beverages
Welch’s Launches Patriotic Limited-Edition Summer Drinks
Branded Soccer Sponsorships
Coca-Cola is the Official Carbonated Soft Drink for Manchester United
Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
Festival-Themed Cocktail Promotions
Kylie Jenner's Sprinter Vodka Soda Arrives at Coachella
Space Adventure Film Beverages
Bubly x The Super Mario Galaxy Movie Collab for New Flavors
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Influencer-Led Soda Campaigns
The Pepsi MAX Bring Out The Flavour Campaign is Launching in the UK
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Soda Mocktail Sports Drinks
A Fizzy Drink Inspired Gatorade to Perfect Paige’s Favorite Flavor
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Spiked Strawberry Lemonade Drinks
Molson Expands Its Portfolio with Simply Spiked Bolder
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
NFT-Tied Energy Drinks
'NFT Energy' Empowers Brands Through Collaborative NFT Ventures
Redesigned Sports Drinks
BODYARMOR Debuts a New Visual Identity and its 'Choose Better' Campaign
Functional Hydration Sodas
Strive Enters the Functional Beverage Market with a New Product Line
K-Pop Brand Ambassadorships
Asahi Super Dry Unveiled a Unified Campaign Featuring BLACKPINK
Soda Shop-Inspired Energy Drinks
The Herbalife Liftoff Energy Range Now Features Two New Flavors
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Limited-Edition Team Cans
Sprite x Unrivaled Brings a New Co-Branded Can Collection
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Beer Relaunches
Real American Beer Unveils a Refreshed Identity and Partnerships
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Revamped Beverage Marketing Platforms
Sprite Launches the It’s That Fresh Marketing Platform
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Movie Night Beverages
DRIPS by PEPSI® Arrives at Regal Theatres Across the U.S.
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Authentically Flavored Drink Ranges
Milo's New Refrigerated Beverages Come in Three Varieties
Fitness Energy Drinks Campaigns
Celsius Expands Its LIVE. FIT. GO. Platform Across Europe
Gamer-Themed Soda Branding
Fanta and Xbox Partnered for Limited-Edition Pack Designs
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Actress-Led Kombucha Campaigns
Health-Ade and Lindsay Lohan Partnered to Promote Kombucha
Film-Inspired Cocktail Campaigns
Ketel One Vodka Collaborates with Patrick Schwarzenegger
Pop Culture Beverage Collaborations
Jones Soda Expands Fallout-Themed Sunset Sarsaparilla
Next-Gen Hydration Beverages
PLEZi Hydration Was Created with NBA Champion Stephen Curry
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Relaxing Martini-Inspired Campaigns
Ketel One Vodka Debuts 'The Spirit Advisor's Day Off'
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Non-Alcoholic Beer Ambassadors
Heineken Named Serena Williams Its Non-Alcoholic Beer Ambassador
Citrusy Soda Cocktail Packs
Absolut Vodka & SPRITE is Launching in a Flavor-Forward Multipack
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Nostalgic Sports Nutrition Drinks
AN SUPPS and TANG Created Co-Branded Performance Beverages
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Carbonated Hydration Drinks
Cadence's Core 500 Cola Enhances Mental & Physical Performance
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Clean-Label Hydration Campaigns
The Wonder of Water Campaign from Aqua Libra is Health-Focused
Celebrity-Forward Beverage Collaborations
BERO and happy® Coffee Deliver Two Distinct Beverages
Crafted Fast Food Beverages
McDonald’s Expands into Refreshers, Dirty Sodas and Energy Drinks
Mainstream THC Beverages
Target Expands Hemp-Derived THC Drinks Beyond Specialty Retail
Condiment Portfolio Campaigns
Kraft Heinz Debuts Its United Tastes of America Campaign
Nutritious Grab-and-Go Beverages
Elevate's Grab-and-Go Wellness Drinks Fuel "Business Athletes"
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
Vodka-Powered Drinks
SpikedAde is a Vodka-Based Enhanced Beverage Inspired by Sports Drink Flavors
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Beverage Brand-Supported Racing Teams
PepsiCo Partners with Mercedes-AMG Petronas Formula One Team
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Athlete-Approved Water Brands
Aim High Canned Water Blends Hydration with Motivation
Celebrity-Backed Non-Alcoholic Lager-Style Brews
George Clooney and Other Launch Crazy Mountain
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
NBA-Honoring Alcohol Bottles
Victor Solomon X Michelob ULTRA Unveil a Trophy-Inspired Beer Design
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Soccer Athlete-Approved Water Partnerships
Essentia Water Joins Forces with Son Heung-Min
Chic Free-From Soda Refreshments
CANS Soda Has No Sugar or Sweeteners and is Flavored with Fruit
Thirst-Focused Innovative Summer Activations
Mountain Dew Launched 'Thirst Guards' Campaigns
Soccer Sports Drink Partnerships
Gatorade Features Canada Soccer Athlete in New Flavor Campaign
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Sporty Vodka Cocktails
Vodkade Tastes Like a Sports Beverage with a Kick
Organic Functional Beverage Lines
LEVL Expands USDA Organic Certified Beverages to New Channels
Island-Inspired Beverage Campaigns
Liquid Aloha Brings Kona Big Wave’s Island Vibes to Life
Exciting Musician-Inspired Beer Activations
Outlaw Light Beer Debuts HARDY-Branded Can
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Sparkling Soju Beverages
Hello Soju is Reintroducing Itself as the Ultimate Summer Beverage
Grape-Flavored Better-For-You Sodas
Culture Pop Soda Emphasizes Whimsical Branding and Good Flavor
Wrestling-Themed Co-Branded Alcoholic Beverages
WWE and Seagram's Escapes Spiked Partner
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Mocktail-Inspired Energy Drinks
Bloom Nutrition Made a Shirley Temple Sparkling Energy Beverage
Cricket League-Focused Beverage Partnerships
Sprite Partners with Lucknow Super Giants
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Branded Motosport-Inspired Initiatives
Monster Energy Takes Over Miami for the Miami Grand Prix
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Branded Juice Cocktail Campaigns
These Ocean Spray Cocktails Revive the Classic Cosmopolitan
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Hockey Player-Supported Beverage Brands
Chilly Ones Taps Nathan MacKinnon as a Brand Ambassador
Youth Athlete-Celebrating Initiatives
Gatorade Pays Homage to Two Exceptional High School Athletes
Show-Inspired Alcohol Campaigns
Blake Lively X Dorota Reunite to Star in 'Sharing Good Tea' Spot
Comforting Cartoon Drink Collaborations
HEYTEA Partners with POP MART’s Twinkle Twinkle IP
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Festive Musician-Led Campaigns
Smirnoff ICE Partners with Troye Sivan for the Holidays
Athlete-Backed Educational Food Programs
Electrolux Group Tapped Brandon Miller for Food Heroes
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Refreshing Spirits Campaigns
Refresh Your Season Invites Fans to Make Jim Beam & Lemonade
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Elegant Energy Drinks
Joyburst's Strawberry Champagne Energy Drink is Something to Celebrate
Peachy Vodka Sodas
Sheetz Dropped a Pair of Peach-Flavored Vodka Sodas with a Twist
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Celebrity-Backed Non-Alcoholic Beers
BERO Expanded Its Retail Push Into Walmart, Kroger And Publix