30 Bikini-Clad Innovations

When in doubt, make it bikini-clad. That’s clearly the attitude the designers, photographers and innovators featured below have taken.

From bikini-clad baristas to hot auto reviews and even book promos with tan lines, there’s no shortage of summer fun in this slideshow. Click through the cluster below to see what I mean.

Implications - Though the advertising agency is constantly evolving, one fact remains: sex sells. Though some may find the use of sex in advertising to be smutty and cheap, sensual adds are still generally responded well to. As long as consumers remain human beings, they will be biologically attracted to the aspect of sex, which is something that cannot be ignored.