If you take a DIY approach to your own beauty, there are plenty of beauty apps that are great for trying on a new hair or makeup style, without even having to pick up an actual brush. Virtual makeover sites and webcam apps have been around for years online, but as augmented reality becomes more sophisticated, these tools should become even more accurate. A fantastic example of this is a new app from ModiFace that helps users pick a perfect color, texture and sheen for lipstick.
If you have neither the time nor the inclination to play around with your own makeup or hair, apps like Vênsette and GLAMSQUAD help users book appointments for makeup and hair styling with a professional.
19 Inventive Beauty Apps
From Beautiful Blowout Hair Apps to Simulated Manicure Apps:
Laura McQuarrie — Feb 22, 2014 — Fashion
19
Full-Service Virtual Makeovers
Topshop Makeup is Test-Worthy and Convenient
18
Virtual Facial Hair Apps
Test Out These Virtual Looks Before You Freak Out Your Girlfriend
17
Simulated Manicure Apps
Virtual Nail Salon by ModiFace is a Temporary Way to Sport Sweet Nails
16
Virtual Manicure Tools
The Marks & Spencer Makeover Counter Lets You Experiment with Color
15
Beautiful Blowout Hair Apps
The New Beauty App GLAMSQUAD Will Keep Your Hair Looking Fabulous
14
Plastic Surgery Apps
Boost Your Beauty Shows How You'd Look with a Nose Job
13
Virtual Makeup Mirrors
Shiseido Makeup Mirror Lets You Try on Cosmetics With Augmented Reality
12
Interactive Cosmetic Trials
EZface Virtual Mirror Lets You Digitally Try on Makeup
11
Refined Lipstick Selector Apps
The ModiFace Lipstick Design Studio Helps Find Real-World Shades
10
Color Palette-Coordinating Apps
The L'Oreal 'Color Genius' App Matches Your Cosmetics to Outfit
9
Comprehensive Virtual Makeovers
ModiFace Inc. Allows Shoppers to Try Cosmetics and Clothes Online
8
Hue-Altering Hair Apps
The ModiFace Hair Color App Expertly Makes Virtual Hair Adjustments
7
Cosmetic Safety-Detecting Apps
This Skin Deep App Tells you What Chemicals are in Your Cosmetics
6
Extensive Hairstyling Apps
InStyle iPad App Allows You to Digitally Test Out Celeb Hairstyles
5
70s Hairstyle-Generating Apps
Give Yourself a 70s Hairdo with Facetune by Lightricks
4
Intense Social Media Makeovers
The Lancome Facebook App Teaches You How to Overhaul Your Look
3
Beauty Appointment Apps
The Vênsette App Enables Users to Order Beauty Services
2
Face-Life Apps
The Cosmetic Surgery iPhone App Helps You Get Work Done
1
Pore-Measuring Smartphone Apps
Fujistu Color Frame Lets You Track Your Skin's Health
Related Ideas
Color-Shifting Smart Press-Ons
iPolish Smart Nails Change Hue with App Control & Touch Interaction
AI-Powered Manicure Machines
Umia Offers Personalized Nail Care in Under 20 Minutes
Personal Shopping Apps
Aritzia's New App Delivers Boutique Shopping to Your Smartphone
Photography Camera Apps
(Not Boring) Camera Brings Creativity Back To Mobile Photography
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
AI Beauty Shopping Apps
Amorepacific Introduces a ChatGPT-Based Shopping App
Robotic Manicure Machines
10Beauty is Bringing Five-Step Manicures to Ulta Beauty
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
Smart Styling Devices
The Newbe Styling Station is Home Hair Care with an Intelligent Assistant
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Inclusive Beauty Games
e.l.f Beauty's Glow Up! Experience Celebrates Self-Expression & Diversity
Transformative Makeup Removers
The Skin Sync Clean Slate Make-Up Remover Pad Uses Novel Tech
AI Skincare Advisors
Haut.AI Skin.Chat Recommends Products, Explains and Adds Items to Cart
AI Skincare Consultant Apps
Haut.AI's Consumer-Facing Skin.Chat Simplifies Amazon Shopping
Smart Fashion Management Apps
'Acloset' Interprets Wardrobes, Provides Recommendations
AI-Powered Cosmetic Assistants
L’Oréal Paris Beauty Genius Provides Personalized Diagnostics
Accessible Makeup Palettes
Shine Foundation and Cheekbone Beauty are Filling a Beauty Industry Gap
Gamified Shade-Matching Activations
Rare Beauty and Sephora Launched the True to Myself Match Up
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
GenAI Fashion Assistants
Mango Stylist Brings a Personal Touch to Women's Apparel Shopping
Tech-Driven Beauty Mirrors
SWAN Beauty Mirror Incorporates AI and AR Functionalities
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Fashion-Focused AI Applications
Aesthetic's FindGPT Provides a Link Between Inspiration & Commerce
Mid-Transition Styling Services
Stitch Fix is Targeting GLP-1 Users
Virtual Outfit Try-On Apps
The 'Doppl' App Helps Users Visualize Outfits Before They Buy Online
Virtual Footwear Try-Ons
Google's AI-Powered Try-On Tech Helps with Online Shoe Shopping
AI-Powered Styling Mirrors
The HEYMIRROR Smart Dressing Mirror Recommends Personalized Outfits
Conversational AI Beauty Agents
The YouCam AI Beauty Agent Was Made for Skincare, Fashion & More
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
Personalized Lash Recommendation Experiences
LashLovr Helps Shoppers Find Styles That Fit Best
AI-Powered Social AR Apps
The Snap Lens Studio Lets Any User Create Their Own Effects
Beauty Analysis Tools
AI Beauty Test Analyzes Photos For Beauty Scores And Facial Insights
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
Mobile Beauty Supply Pop-Ups
Sally Beauty Enters into a Collaboration with DoorDash in NYC
AI-Powered Foundation Finders
Mary Kay's AI Foundation Finder Provides Personalized Suggestions
AI-Powered Fashion Agents
Gensmo Helps Users Mix and Match Clothes and Shop for New Styles
AI-Powered Facial Services
Apeer Beauty Developed a Tech-Backed Bespoke Skin Treatment
Retail Moodboard Apps
'ShopLook' Makes Curated Online Shopping Easy with Moodboards
AI Shade-Matching Experiences
Dcypher's Complexion Concierge Roadshow Creates Custom Foundation
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
At-Home Hair Color Creators
ColorBox by Zuvi Uses Color Theory to Make Custom Shades
Adaptive Makeup Accessories
By Storm Beauty Specializes in Silicone-Based Gripping Tools
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
AI-Assisted Skincare Routines
The LYMA App Uses AI-Powered Analysis to Personalize Skin Health
AI-Powered Curl Quizzes
GHD's Curl Finder Matches Users to Their Desired Look & Styling Tool
Beauty Design Apps
Nail AI Generates And Lets You Try Nail Designs Virtually Before Use
AI Beauty-Wellness Tools
Dr. Simon Ourian’s AI Analysis Personalizes Skincare & Nutrition
Virtual Fashion Studios
CostumePlay AI Lets You Try On Clothes Virtually And Explore Styles
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Virtual Styling Tools
TryMe AI Lets Users Preview Outfits And Track Style Choices
Voice-Activated Beauty Devices
The MediSpa Inclusive Beauty System Includes an AI Coach
AI-Assisted Marketing Tools
YouCam AI Pro Offers AI Business Avatar & AI Product Staging Tools
Virtual Beauty School Experiences
NYX is Taking Over Roblox's Bayside High School
Personalized Beauty-Tech Systems
MaXpace Lets Brands Produce Custom Formulas On-Site
AI-Powered Styling Experiences
Gensmo and Fabrique are Changing How People Get Dressed
Shoppable Beauty Routine Apps
BeautyShelf Helps Users Discover Authentic Recommendations
Color-Centric Makeup Experiences
e.l.f Beauty's color e.l.f.nalysis Suggests Flattering Shades
GenAI Style Visualizers
Stitch Fix Vision Creates Personalized, Shoppable Outfits
AI Nail Designers
Artinails Generates Custom AI Nail Art Designs for Professionals & Enthusiasts
Cosmetics-Focused Mobile Retail Apps
Clarins and Merkle Collaborate on a Mobile Application
GenAI Fashion Try-Ons
Perfect Corp. Fashion APIs Help Shoppers Visualize Scarves, Hats & More
Accessible Beauty Consultations
Walmart’s Beauty Experts Offer Personalized In-Store Guidance
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
Beauty Education Platforms
The Makeup Class by Saie Teaches Techniques That Make a Difference
Color Analysis Tools
Happy Palette Delivers AI Personal Color Styling At Accessible Pricing
Virtual Dressing Rooms
AI Virtual Try On Offers Instant High-Quality Style Previews For Shoppers
Virtual Try-On Tools
Clothing Virtual Try On Shows Realistic Outfits For Online & Retail Shopping
AI-Powered Imagery Tools
Snap by Genius.AI Creates Realistic Images Fast Without Photoshoots
AI Virtual Try-Ons
Wear AI Lets Users Try On Clothing Using AI And Personal Photos
Makeup Phone Accessories
Huda Beauty's Easy Bake Phone Grip Packs Setting Powder into a Phone Grip
AI Agent Booking Systems
Fresha, Which Operates in Beauty & Wellness, Signals the Prevalence of AI
Bluetooth-Scanning Privacy Apps
Nearby Glasses by Yves Jeanrenaud Alerts Users of Smart Glasses
Virtual Beauty Masterclasses
Charlotte Tilbury Beauty's Free Easy Beauty School Sharpens Skills
Custom-Color Hair Systems
Zuvi Introduced ColorBox For Easy and On-Demand Home Dyeing
Fashion Visualization Tools
AI Clothes Changer Enables Virtual Outfit Swaps And Model Generation
Personalized AI Style
Cutmuse Delivers AI-Powered Haircut And Style Advice Tailored To You
AI-Powered Beauty Discovery Platforms
MyLondonBeauty Debuts Mobile Applications & an AI Assistant
Personalized Home Shopping Platforms
MAiN Creates a 3D Model from a Single Image Using AI
Celebratory Soccer Beauty Experiences
Blushington and Fazit Partnered for 'Get Match Day Ready'
Efficient Photo-Enhancing Mobile Applications
Leia Inc. Recently Released the Immersity App
Color-Matching Beauty Devices
The BoldHue Starter Kit Makes Persoanlized Foundation in Minutes
AI-Powered Foundation-Matching Platforms
Clarins Has Unveiled the AI Shade Finder
Smart Mirror Platforms
loook.ai Helps Brands and Retailers Transform Retail with AR Mirrors
Digital Makeup Meeting Features
The Google Meet Makeup Feature Helps a User Get Camera-Ready
Outcome-Simulation Skincare
Haut.AI and OLAY Visualize Product Effects Before Purchase
GenAI Shopping Lockscreens
Glance AI and Samsung Unveiled a Custom Experience for Samsung Users
Social-First Shade Match Campaigns
Erborian's Find Your Match Experience Launched on TikTok
AI Nail Designs
Nail Designer AI Generates Personalized Nail Designs Instantly
Virtual Styling Tools
Outfits AI Lets Users Explore Endless Outfit Possibilities Instantly
Emotional Tracker Apps
Feel Like Lets Users Track Emotions Visually With Colors, Shapes, And Emoji
AI Skincare Tools
SkinAssist Provides Personalized Skincare Insights And Product Guidance
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
Color Matching Platforms
It's My Color Matches Photos With Real Product Hues Instantly
AI-Native Beauty Commerce
L'Oréal Brings Virtual Try-Ons and Product Discovery into ChatGPT
AI Virtual Try-On Tools
DressUp AI Enables Virtual Try-Ons To Improve Online Apparel Decisions
AI Coloring Apps
Splat Turns Photos into Kid-Friendly Coloring Pages Using Generative AI
Effortless Minimalist Makeup Products
No Makeup Makeup® Introduces a New Blush & Lip Color
Vibe-Coded Entertainment Apps
The Gizmo App Cycles Through Vibe-Coded Mini Apps
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Virtual Hairstyle Previews
AI HairstyleApp Lets Users Preview Hairstyles Before Visiting The Salon
Photo Art Tools
Caricature Maker Transforms Photos Into Stylized Humorous Portrait Illustrations
Virtual Photo Studios
AI Headshot Generator Creates Polished Photos From Casual Images
Authentic Self-Focused Dating Apps
The Glimr Dating App Places an Emphasis on Authenticity
Agentic Beauty Shopping
Ulta Beauty Integrates Gemini AI for Seamless Product Discovery
Expanded Visual Search Features
Amazon Unveiled Its Visual Search Capabilities in Shopping App
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Digital Wind-Down Sleep Apps
The 'Nyx' App Offers Access to a Sleep Assistant
AI-Powered Fashion Consultants
Meadowhall's Style Suite Provides Free, Fast, Custom Color Analysis
AI Selfie Apps
Roast My Selfie Provides AI-Generated Roasts And Personality Insights
AI Beauty Tools
NailArtist Generates Custom Nail Designs From Photos Or Style Prompts
Creator-Led Beauty Commerce
Amazon India Combines Creator Content and Beauty Shopping
AI Music Mood Tools
Jammy Chat Creates Playlists Based On Your Facial Expression In Seconds
AI Fashion Assistants
Your AI Personal Stylist That Matches Looks to Vibes with Ease
Real-Time Skin Visualization Features
Revieve LiveAR Offers Real-Time Skin Visualization
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Color-In Press-On Nails
Tipzy's Color-By Number Sets Bring More Creativity to Nail Art
Color Palette Creator
SwatchMe Captures And Customizes Color Palettes From Real-Life Scenes
AI Portrait Enhancers
MimicPhoto Uses AI To Perfect Facial Expressions In Your Photos
Photo Art Tools
Image Painter Transforms Photos Into Creative Digital Artworks
Celebrity Face Matchers
Lookalike is a Novelty Tool Transforming Users to Their Celebrity Twin
Consumer Productivity Apps
My Better AI Simplifies Generative AI For Everyday Users
Personalized Beauty Planners
Makeup Playbook Helps Create, Share, and Explore Beauty Routines
Virtual Hairstyle Tools
Buzz Cut Lets Users Preview Realistic AI Generated Buzz Cut Styles
AI-Powered Superapps
Grab Introduces AI Features That Simplify Decisions and Automate Daily Tasks
AI Dating Photo Generators
RizzShot Turns Selfies Into Swipe-Worthy Studio-Quality Dating Photos
Blurring Nail Treatments
ORLY Nail Retouch Swipes on for a "Your Nails, But Better" Finish
AI-Powered Wardrobe Management Apps
'ClosetIQ' Analyzes a User's Style to Find Outfits
AI-Powered Video Enhancement Tools
HitPaw Boasts New Features on Its VikPea Platform
Top App Showcases
Discover, Explore, and Vote for the Year’s Top Compose Applications
Facial Exercise Apps
FaceYogi Uses AI To Guide Daily Facial Yoga For Visible Results
Personal Hair Trackers
HairLog Helps Users Track Hair Growth and Health Privately on Device
AI Selfie Enhancement
SelfyzAI Combines Live Beauty Filters with Photo Editing Tools for Portraits
Salon Scheduling Tools
Aptiful Provides White-Label Salon Appointment Scheduling For Agencies
Skincare Tracking Apps
Routina Skincare Helps Users Build Consistent Skincare Habits Effectively
Visual Timelapse Apps
SelfieStory Creates Seamless Timelapse Memories From Daily Photos
AI Face Swappers
FlipFace Enables Creative Photo And Video Face Swaps Easily
AI-Powered Facial Touch-Ups
Google Rolls Out a Photos Touch-Up Feature for Easy Image Tweaks
AI Background Tools
Virtual Background Assistant Helps Users Create and Validate Backgrounds
Mobile Editing Tools
Mattebox Brings Film-Inspired Photo And Video Editing To iPhone And iPad