If you take a DIY approach to your own beauty, there are plenty of beauty apps that are great for trying on a new hair or makeup style, without even having to pick up an actual brush. Virtual makeover sites and webcam apps have been around for years online, but as augmented reality becomes more sophisticated, these tools should become even more accurate. A fantastic example of this is a new app from ModiFace that helps users pick a perfect color, texture and sheen for lipstick.
If you have neither the time nor the inclination to play around with your own makeup or hair, apps like Vênsette and GLAMSQUAD help users book appointments for makeup and hair styling with a professional.
19 Inventive Beauty Apps
From Beautiful Blowout Hair Apps to Simulated Manicure Apps:
Laura McQuarrie — Feb 22, 2014 — Fashion
19
Full-Service Virtual Makeovers
Topshop Makeup is Test-Worthy and Convenient
18
Virtual Facial Hair Apps
Test Out These Virtual Looks Before You Freak Out Your Girlfriend
17
Simulated Manicure Apps
Virtual Nail Salon by ModiFace is a Temporary Way to Sport Sweet Nails
16
Virtual Manicure Tools
The Marks & Spencer Makeover Counter Lets You Experiment with Color
15
Beautiful Blowout Hair Apps
The New Beauty App GLAMSQUAD Will Keep Your Hair Looking Fabulous
14
Plastic Surgery Apps
Boost Your Beauty Shows How You'd Look with a Nose Job
13
Virtual Makeup Mirrors
Shiseido Makeup Mirror Lets You Try on Cosmetics With Augmented Reality
12
Interactive Cosmetic Trials
EZface Virtual Mirror Lets You Digitally Try on Makeup
11
Refined Lipstick Selector Apps
The ModiFace Lipstick Design Studio Helps Find Real-World Shades
10
Color Palette-Coordinating Apps
The L'Oreal 'Color Genius' App Matches Your Cosmetics to Outfit
9
Comprehensive Virtual Makeovers
ModiFace Inc. Allows Shoppers to Try Cosmetics and Clothes Online
8
Hue-Altering Hair Apps
The ModiFace Hair Color App Expertly Makes Virtual Hair Adjustments
7
Cosmetic Safety-Detecting Apps
This Skin Deep App Tells you What Chemicals are in Your Cosmetics
6
Extensive Hairstyling Apps
InStyle iPad App Allows You to Digitally Test Out Celeb Hairstyles
5
70s Hairstyle-Generating Apps
Give Yourself a 70s Hairdo with Facetune by Lightricks
4
Intense Social Media Makeovers
The Lancome Facebook App Teaches You How to Overhaul Your Look
3
Beauty Appointment Apps
The Vênsette App Enables Users to Order Beauty Services
2
Face-Life Apps
The Cosmetic Surgery iPhone App Helps You Get Work Done
1
Pore-Measuring Smartphone Apps
Fujistu Color Frame Lets You Track Your Skin's Health
Related Ideas
Color-Shifting Smart Press-Ons
iPolish Smart Nails Change Hue with App Control & Touch Interaction
AI-Powered Manicure Machines
Umia Offers Personalized Nail Care in Under 20 Minutes
Personal Shopping Apps
Aritzia's New App Delivers Boutique Shopping to Your Smartphone
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
AI Beauty Shopping Apps
Amorepacific Introduces a ChatGPT-Based Shopping App
Robotic Manicure Machines
10Beauty is Bringing Five-Step Manicures to Ulta Beauty
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
Smart Styling Devices
The Newbe Styling Station is Home Hair Care with an Intelligent Assistant
GenAI Clothing Try-Ons
Perfect Corp.'s AI Clothes Try-on Reimagines Virtual Fashion Shopping
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Photographer-Inspired Photo Apps
The Leica LUX App is Launching the Artist Looks Filter Effects
Inclusive Beauty Games
e.l.f Beauty's Glow Up! Experience Celebrates Self-Expression & Diversity
Transformative Makeup Removers
The Skin Sync Clean Slate Make-Up Remover Pad Uses Novel Tech
AI Skincare Advisors
Haut.AI Skin.Chat Recommends Products, Explains and Adds Items to Cart
AI Skincare Consultant Apps
Haut.AI's Consumer-Facing Skin.Chat Simplifies Amazon Shopping
Smart Fashion Management Apps
'Acloset' Interprets Wardrobes, Provides Recommendations
AI-Powered Cosmetic Assistants
L’Oréal Paris Beauty Genius Provides Personalized Diagnostics
Accessible Makeup Palettes
Shine Foundation and Cheekbone Beauty are Filling a Beauty Industry Gap
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Gamified Shade-Matching Activations
Rare Beauty and Sephora Launched the True to Myself Match Up
GenAI Fashion Assistants
Mango Stylist Brings a Personal Touch to Women's Apparel Shopping
Tech-Driven Beauty Mirrors
SWAN Beauty Mirror Incorporates AI and AR Functionalities
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
Fashion-Focused AI Applications
Aesthetic's FindGPT Provides a Link Between Inspiration & Commerce
Mid-Transition Styling Services
Stitch Fix is Targeting GLP-1 Users
Virtual Outfit Try-On Apps
The 'Doppl' App Helps Users Visualize Outfits Before They Buy Online
Virtual Footwear Try-Ons
Google's AI-Powered Try-On Tech Helps with Online Shoe Shopping
AI-Powered Styling Mirrors
The HEYMIRROR Smart Dressing Mirror Recommends Personalized Outfits
Conversational AI Beauty Agents
The YouCam AI Beauty Agent Was Made for Skincare, Fashion & More
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Personalized Lash Recommendation Experiences
LashLovr Helps Shoppers Find Styles That Fit Best
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
AI-Powered Social AR Apps
The Snap Lens Studio Lets Any User Create Their Own Effects
AI Fashion Photoshoots
Glimsy AI Instantly Create Stunning Clothing Photoshoots with AI Models
Beauty Analysis Tools
AI Beauty Test Analyzes Photos For Beauty Scores And Facial Insights
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
Mobile Beauty Supply Pop-Ups
Sally Beauty Enters into a Collaboration with DoorDash in NYC
AI-Powered Foundation Finders
Mary Kay's AI Foundation Finder Provides Personalized Suggestions
Beauty Design Apps
Nail AI Generates And Lets You Try Nail Designs Virtually Before Use
AI-Powered Fashion Agents
Gensmo Helps Users Mix and Match Clothes and Shop for New Styles
AI-Powered Facial Services
Apeer Beauty Developed a Tech-Backed Bespoke Skin Treatment
Sleek Hair Styling Tools
Shark Beauty's Shark Glam™ is a Notable Advancement in Hair Styling
AI Shade-Matching Experiences
Dcypher's Complexion Concierge Roadshow Creates Custom Foundation
Retail Moodboard Apps
'ShopLook' Makes Curated Online Shopping Easy with Moodboards
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Adaptive Makeup Accessories
By Storm Beauty Specializes in Silicone-Based Gripping Tools
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
AI-Powered Curl Quizzes
GHD's Curl Finder Matches Users to Their Desired Look & Styling Tool
AI-Assisted Skincare Routines
The LYMA App Uses AI-Powered Analysis to Personalize Skin Health
AI Beauty-Wellness Tools
Dr. Simon Ourian’s AI Analysis Personalizes Skincare & Nutrition
Virtual Fashion Studios
CostumePlay AI Lets You Try On Clothes Virtually And Explore Styles
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Virtual Styling Tools
TryMe AI Lets Users Preview Outfits And Track Style Choices
Voice-Activated Beauty Devices
The MediSpa Inclusive Beauty System Includes an AI Coach
AI-Assisted Marketing Tools
YouCam AI Pro Offers AI Business Avatar & AI Product Staging Tools
AI-Generated Nail Polishes
Blank Beauty Creates Custom Nail Polish Shades with Stunning Accuracy
Virtual Beauty School Experiences
NYX is Taking Over Roblox's Bayside High School
Personalized Beauty-Tech Systems
MaXpace Lets Brands Produce Custom Formulas On-Site
Shoppable Beauty Routine Apps
BeautyShelf Helps Users Discover Authentic Recommendations
Color-Centric Makeup Experiences
e.l.f Beauty's color e.l.f.nalysis Suggests Flattering Shades
AI-Powered Styling Experiences
Gensmo and Fabrique are Changing How People Get Dressed
GenAI Style Visualizers
Stitch Fix Vision Creates Personalized, Shoppable Outfits
Cosmetics-Focused Mobile Retail Apps
Clarins and Merkle Collaborate on a Mobile Application
AI Nail Designers
Artinails Generates Custom AI Nail Art Designs for Professionals & Enthusiasts
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
GenAI Fashion Try-Ons
Perfect Corp. Fashion APIs Help Shoppers Visualize Scarves, Hats & More
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
Virtual Dressing Rooms
AI Virtual Try On Offers Instant High-Quality Style Previews For Shoppers
Makeup Vending Machines
Irá Booth Offers On-the-Go Makeup with Style and Technology
Skin-Loving Cruelty-Free Cosmetics
Lush's New Skincare-Makeup is Nourishing & Multitasking
AI-Powered Imagery Tools
Snap by Genius.AI Creates Realistic Images Fast Without Photoshoots
AI Portrait Generators
Imaginova Turns Selfies into Custom AI Portraits Without a Subscription
Fashion Visualization Tools
AI Clothes Changer Enables Virtual Outfit Swaps And Model Generation
Makeup Phone Accessories
Huda Beauty's Easy Bake Phone Grip Packs Setting Powder into a Phone Grip
In-Store Beauty Bars
Walmart Beauty Bars Help Customers Discover Products & Test Samples
AI Agent Booking Systems
Fresha, Which Operates in Beauty & Wellness, Signals the Prevalence of AI
Bluetooth-Scanning Privacy Apps
Nearby Glasses by Yves Jeanrenaud Alerts Users of Smart Glasses
Hyper-Personalized Beauty Platforms
Kult App Transforms How Shoppers Find & Buy Products in India
Virtual Beauty Masterclasses
Charlotte Tilbury Beauty's Free Easy Beauty School Sharpens Skills
Innovative Mascara Applicators
Cleo Represents a Departure from Conventional Mascara Applicators
Custom-Color Hair Systems
Zuvi Introduced ColorBox For Easy and On-Demand Home Dyeing
AI-Assisted Jewelry Design Apps
BLNG Quickly Turns Ideas and Sketches into 3D Jewelry Renderings
Personalized AI Style
Cutmuse Delivers AI-Powered Haircut And Style Advice Tailored To You
AI-Powered Beauty Discovery Platforms
MyLondonBeauty Debuts Mobile Applications & an AI Assistant
Personalized Home Shopping Platforms
MAiN Creates a 3D Model from a Single Image Using AI
Efficient Photo-Enhancing Mobile Applications
Leia Inc. Recently Released the Immersity App
Color-Matching Beauty Devices
The BoldHue Starter Kit Makes Persoanlized Foundation in Minutes
AI-Powered Foundation-Matching Platforms
Clarins Has Unveiled the AI Shade Finder
Smart Mirror Platforms
loook.ai Helps Brands and Retailers Transform Retail with AR Mirrors
Digital Makeup Meeting Features
The Google Meet Makeup Feature Helps a User Get Camera-Ready
GenAI Shopping Lockscreens
Glance AI and Samsung Unveiled a Custom Experience for Samsung Users
Social-First Shade Match Campaigns
Erborian's Find Your Match Experience Launched on TikTok
AI Nail Designs
Nail Designer AI Generates Personalized Nail Designs Instantly
Virtual Styling Tools
Outfits AI Lets Users Explore Endless Outfit Possibilities Instantly
AI Nail Art Generators
Nail Designs Co Uses AI to Generate Personalized Nail Art Creations
Emotional Tracker Apps
Feel Like Lets Users Track Emotions Visually With Colors, Shapes, And Emoji
AI Skincare Tools
SkinAssist Provides Personalized Skincare Insights And Product Guidance
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
Color Matching Platforms
It's My Color Matches Photos With Real Product Hues Instantly
Virtual Try-On Tools
Clothing Virtual Try On Shows Realistic Outfits For Online & Retail Shopping
AI Virtual Try-On Tools
DressUp AI Enables Virtual Try-Ons To Improve Online Apparel Decisions
AI Coloring Apps
Splat Turns Photos into Kid-Friendly Coloring Pages Using Generative AI
AR Bag Try-Ons
WANNA's Bags Virtual Try-On Experience Visualizes Styles Worn on the Shoulder
Effortless Minimalist Makeup Products
No Makeup Makeup® Introduces a New Blush & Lip Color
Vibe-Coded Entertainment Apps
The Gizmo App Cycles Through Vibe-Coded Mini Apps
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Virtual Hairstyle Previews
AI HairstyleApp Lets Users Preview Hairstyles Before Visiting The Salon
Virtual Photo Studios
AI Headshot Generator Creates Polished Photos From Casual Images
Authentic Self-Focused Dating Apps
The Glimr Dating App Places an Emphasis on Authenticity
Agentic Beauty Shopping
Ulta Beauty Integrates Gemini AI for Seamless Product Discovery
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Digital Wind-Down Sleep Apps
The 'Nyx' App Offers Access to a Sleep Assistant
AI Selfie Apps
Roast My Selfie Provides AI-Generated Roasts And Personality Insights
Skincare Delivery Shifts
Nuon Medical Reframes Skincare with Tech-Integrated Applicators
Instant Headshot Generators
AI Portrait Creates Business-Ready Headshots From One Selfie
AI Fashion Assistants
Your AI Personal Stylist That Matches Looks to Vibes with Ease
Real-Time Skin Visualization Features
Revieve LiveAR Offers Real-Time Skin Visualization
Color-In Press-On Nails
Tipzy's Color-By Number Sets Bring More Creativity to Nail Art
Color Palette Creator
SwatchMe Captures And Customizes Color Palettes From Real-Life Scenes
AI Portrait Enhancers
MimicPhoto Uses AI To Perfect Facial Expressions In Your Photos
App Icon Generators
AI App Icon Creates Custom Icons for Apps, Games, and Websites Easily
Cleaning Productivity Apps
Tidy House Cleaning Checklists Turns Photos Into Actionable Guides
Photo Art Tools
Image Painter Transforms Photos Into Creative Digital Artworks
Celebrity Face Matchers
Lookalike is a Novelty Tool Transforming Users to Their Celebrity Twin
AI-Powered Superapps
Grab Introduces AI Features That Simplify Decisions and Automate Daily Tasks
Personalized Beauty Planners
Makeup Playbook Helps Create, Share, and Explore Beauty Routines
Blurring Nail Treatments
ORLY Nail Retouch Swipes on for a "Your Nails, But Better" Finish
AI-Powered Wardrobe Management Apps
'ClosetIQ' Analyzes a User's Style to Find Outfits
Top App Showcases
Discover, Explore, and Vote for the Year’s Top Compose Applications
Facial Exercise Apps
FaceYogi Uses AI To Guide Daily Facial Yoga For Visible Results
Personal Hair Trackers
HairLog Helps Users Track Hair Growth and Health Privately on Device
Salon Scheduling Tools
Aptiful Provides White-Label Salon Appointment Scheduling For Agencies
Skincare Tracking Apps
Routina Skincare Helps Users Build Consistent Skincare Habits Effectively
Visual Timelapse Apps
SelfieStory Creates Seamless Timelapse Memories From Daily Photos
Wallpaper Design Apps
Smooth: Wallpaper Maker Lets Users Create Custom iPhone Backgrounds
AI Face Swappers
FlipFace Enables Creative Photo And Video Face Swaps Easily
AI-Powered Facial Touch-Ups
Google Rolls Out a Photos Touch-Up Feature for Easy Image Tweaks
AI Background Tools
Virtual Background Assistant Helps Users Create and Validate Backgrounds
Mobile Editing Tools
Mattebox Brings Film-Inspired Photo And Video Editing To iPhone And iPad