The beard is the undisputed heavyweight champion of the facial hair world. Far more intense than a mustache, this organic furry accessory turns men into bears and channels their machismo into one scruffy centerpiece.
These innovations celebrate the beard at its most bizarre, beautiful and badass. From growing beards as a response to the recession to competitions that pit bearded men against one another in an anti-manscaping battle of epic proportions, shaving has never been so un-sexy.
17 Beard-Loving Innovations
From Credit Crunch Grooming to Anti-Manscaping Competitions:
Marissa Brassfield — Jul 9, 2009 — Fashion
17
5,000 KM Beard Growth
Christoph Rehage Grows ‘Mighty Long Beard' on Trek Across China
16
Bearded Underwear
Sex Bomb by Le Slip et Le Caleçon
15
Icelandic Hairy Hats
The Bearded Cap
14
Winning Whiskers
David Traver Wins 2009 World Beard Championship (UPDATE)
13
Growing Every Beard Style
One Man's Extreme Facial Hair Quest
12
Bearded Snow Apparel
Beard Head Hats Give Snowboarders the Lumberjack Look
11
Anti-Manscaping Competitions
Awaiting the 2009 World Beard and Moustache Championships (UPDATE)
10
Wild Facial Hair Portraits
Matthew Rainwaters Captures Beards and their Owners in Alaska
9
Beard Typography
Kyle Bean Puts Odd Gingers in Top Hats With Word-Sculpted Facial Hair
8
Facial Hair Purses
'Beard Bags' Are Weird, Wearable Wallets
7
Handmade Beards
Unisex Accessories Inspired by Facial Hair
6
Artistic Facial Hair Collections
Beard Revue Kicks Off 'First Thursday Beard Art' With a Bang
5
Bearded Ladyboarding
The Oddities You Can Do With a Camera
4
Credit Crunch Grooming
Cash-Strapped Men Bring Beards Back With a Vengeance
3
Facial Hair for a Cause
Late Night Beards
2
Bearded Children
Ice Station Antarctica Ads
1
Beards as Christmas Metaphors
Coca Cola's Hobo Holiday Ads
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Next-Gen Mood Fragrances
Boy Smells 2.0 Introduces Bolder, Long-Wearing Scents with a New Look
Electric Facial Scrubbers
The Face Buffer Pro by Manscaped Delivers a Deep Clean in 60 Seconds
Redefining Blowout Hair Tools
Shark Beauty Launches the 'Shark Glossi'
Ultra-Modern Sculptural Scent Diffusers
The MAN BAN Smart Aromatherapy Diffuser is Striking
Hybrid Electric Razors
Wahl Has Introduced the Efficient TrimNinja Grooming Tool
Men's Safety Razors
Supply's Max Razor is High-Performance and Easy to Use
AI-Satirical Ad Spots
Dollar Shave Club Uses Generative AI To Skewer Tech Hype
Documentary-Style Hair Campaigns
Cécred’s 'A Deeper Understanding of Hair' Shows Power and Purpose
Trichologist-Developed Haircare
OGX ProGrowth + Peptide Advances the Skinification of Hair
Smart Styling Devices
The Newbe Styling Station is Home Hair Care with an Intelligent Assistant
Hair Growth-Focused Devices
Appotronics Debuts a New Line of Personal Wellness Devices at CES
Fragrant Hair Touch-Up Products
Dae a Launches Limited-Edition Desert Peach Taming Wand
Shaving Game Experiences
MANSCAPED Launches 'Razor Island' on Fortnite
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Hair Perfume Treatments
Sunsilk Wondermist Supports Performance & Emotional Well-Being
Defiant Hair Color Collections
Tha Aging Disgracefully Collection by Manic Panic Celebrates Grays
2-In-1 Trimmer Systems
The Fur Trim System is an All-In-One Grooming Solution for Every Body
Chaotic Grooming Games
Philips OneBlade Body Royale Blends Grooming and Gaming on Fortnite
Masculine Pharmacy Shopping Experiences
Walgreens Men’s Zone Offers Grooming and Skincare Options
Performance Protective Haircare
The Cécred Protection Collection Supports Hair, Scalp & Extensions
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Men-Targeting Anti-Aging Hair Serums
Just for Men® Debuts the Gray Reverse™ Serum
Waxed Outdoor Headwear
Barbour x New Era 9TWENTY and Adventure Hat Add Weather Protection
Performance-Driven Men's Grooming Lines
CHI Pour Homme is Sold Exclusively Through Amazon
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Mission-Driven Haircare
Burd Beauty is Devoted to Preventing Domestic and Teen Dating Violence
Sustainable Masculine Deodorants
Rock Face Refillable Deodorant Packs are Formulated for Men
Seasonal Haircare Kits
Aveda Canada Targets Different Hair Types with Its Holiday Offerings
Icon-Approved Soap Campaigns
Mike Tyson is Moisture Mike in Dr. Squatch’s Latest Grooming Campaign
Men's Personal Care Rebrands
Every Man Jack Transforms Its Brand & Launches the Premium Collection
Anthropomorphic Hair Ads
Hair Ballad is Manscaped's First Super Bowl Commercial
Bio-Based Liquid Haircare
Kitsch's Liquid Shampoo and Conditioner Formulas are Targeted
Men's Hair Dye Campaigns
American Crew Launches the 'Fly Under the Graydar' Campaign
K-Beauty Haircare Brand Debuts
Daye Choi Has Announced the Launch of Narka
Award-Winning Bodycare Brands
Tree Hut is Expanding Its Presence to the Canadian Market
Light Therapy Beauty Bars
The Light Salon Launched an LED Face & Hair Bar Within Selfridges
Premium Scalp Care Collections
ScalpCeuticals Pro Supports Repair at the Cellular Level
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Springtime Shave Collections
The Venus + Rifle Paper Co. Collab Features a New Soothing Oil
Expressive Hair Campaigns
Wavytalk's Main Character Hair Campaign Makes Everyday Styles Memorable
Tech-Driven Hair Products
L’Oréal Group Launches a New Straightener with Enhanced Technologies
Longevity Superfood Haircare
Blue Zone Beauty Features Ingredients from Select Regions
Fruit-Infused Intimate Bodycare
Bushbalm Launches its Limited-Edition 'Berry Crush' Line
Green Tea Cream Puffs
Beard Papa's New Gyokuro Matcha Cream Puffs are Made with Gyokuro
Hair Brand Launches
Alli Webb Launches 'Messy' Hair Care at Sephora
Sleek Hair Styling Tools
Shark Beauty's Shark Glam™ is a Notable Advancement in Hair Styling
Sculptural Beauty Brushes
The Gua Sha-Inspired Foundation Brush Enhances Clarins' New Foundation
Black Men-Focused Body Creams
BEVEL Addresses the Moisturization Needs of Black Men
Football League-Supporting Hair Brands
Mielle is the NFL's Official Textured Hair Care Partner
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Star-Studded Men's Fragrance Campaigns
The BOSS Bottled Beyond Fragrance Campaign is Eye-Catching
Two-in-One Grooming Razors
BIC Flex 5 Trim & Shave Has a Detachable Trimmer
Haircare-Focused Travel-Friendly Collections
BondiBoost Debuts the Travel Tool Collection
3D-Printed Makeup Brushes
Pennelli Faro's Futura Avant Lab Supports Next-Gen Makeup Application
Grey Hair-Tackling Shampoos
Rewind It 10 Partners with DJ Khaled to Introduce a New Product
Masculine Refillable Soap Ranges
Bob Refillable Body Wash Launched Men-Targeted Grooming Products
Gen Z-Approved Haircare Products
These New Mane Haircare Products Come in Three Options
Pivoting Low-Cost Razors
Harry’s Plus Razor System Adapts to the Contours of the Face
Youthful Hair Mists
Mane is Launching Scented Hair & Body Mists for Millennials & Gen Z
Father's Day Grooming Gifts
The Next Grooming The Well Groomed Essentials Box is High-Value
Adventure-Focused Hair Clippers
Wahl Presents Its Rugged Self-Clip 360™ Hair Clipper
Sculptural Shampoo Bars
VOESH's Gua Sha Shampoo Bar Helps to Boost Circulation
Comprehensive Affordable Beauty Ranges
Suave Strives to Be Affordable Yet Effective
Targeted Hair Growth Nutraceuticals
Nutrafol Men 50+ Addresses Hair Health Changes with Age
Myth-Busting Skincare Campaigns
indu is Helping Teen Boys Better Care for Their Skin
Fatherly Braiding Classes
Secret Life Of Dads Hosted a Pints & Ponytails Event
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
RPG Character-Inspired Cream Puffs
Beard Papa’s Joins Forces with Action RPG Arknights: Endfield
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Humorous Haircare Campaigns
Josh Peck Stars in OGX's ‘Hairsplaining’ Spot
Spoof Pet Product Collections
Dyson Beauty Teased a Dedicated Dyson Beauty Pet Range
Targeted Winter Skin Products
NIVEA MEN Solves Common Winter Skin Issues with Nourishing Products
Anti-Shrinkflation Body Washes
Harry's Body Wash is Now Bigger with No Change to the Price
Performance Haircare Experiences
CLEAR x Oracle Red Bull Racing Tackled Helmet Hair
Men-Focused Holiday Gift Sets
Proraso is Focusing on Shaving and Beard Care This Holiday Season
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Branded Jewish Dating Shows
Matchmaking Traditions Inspired a New Manischewitz Matchmakers Show
Playful Body Hair Planters
The Limited-Edition Billie Chia Pet Grows Fuzzy Green Underarms
Playful Hockey Campaigns
Beard in a Box Campaign Lets Hockey Fans Join the Playoff Beard Tradition
High-Performance Hair Stylers
The Cécred Styling Collection Supports Protection and Movement
Practical Men's Deodorant Lines
Dr. Squatch Boasts Invisible Glide Deodorants & Spray Deodorants
Body Care Rebranding Initiatives
Tree Hut Embraces the Sentiment of 'Uncontain Yourself'
Acne-Focused Men's Skincare Lines
PAPATUI Debuts the Acne Fighting Care Collection
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Men's Whole-Body Shave Creams
Native Introduced Its Men's Shave Cream in Three Scents
Honest Shaving Campaigns
Wilkinson Sword's Any Hair, Anywhere Shatters Shaving Myths
Empowering Menopause Magazines
The Menopause Edit by Nutrafol Destigmatizes a Normal Life Change
Body-Specific Grooming Razors
GilletteLabs Body Razor Tackles the Unique Challenge of Body Shaving
Bold Scented Body Mists
Bespoke London Debuts Beast Mode Mens Body Mists
Barrier-Boosting Soap Ranges
Lifebuoy is Evolving from Germ Protection to Science-Led Skin Health
Performance Grooming Tools
Be Radiant by Wahl is Powerful, Reliable and Made for Women
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Intimate Body Hair-Removing Collections
Venus Launches its 'Pubic Hair & Skin Collection'
AI-Powered Satirical Ads
Dollar Shave Club Uses Generative AI To Skewer Corporate Culture
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Haute Hair Styling Tools
The Denman Pink Crush Collection Has Three Products
Fermented Tea Hair Masks
The Fable & Mane Shine Hair Mask is Strengthening and Antioxidant-Rich
Next-Generation Pet Grooming Tools
Wahl Professional Introduces the Bravura2™ Animal Clipper
Male Fragrance Expansions
Lynx Fine Fragrance Redefined Masculine Grooming with Premium Scents
Social-First Body Care Campaigns
Suave Runs the 'Smell Like Your Ex(foliating Body Wash)'
Elevated All-Natural Grooming Lines
BAZ & CO Launches a New Men's Skincare Brand Under Waitrose
Men-Targeting Antiperspirant Campaigns
Degree and Christian Pulisic Launch 'Here for Sweat'
Expressive Curly Haircare
göt2b Curled Helps Gen Z Show Off Their Natural Hair Textures & Style
Ergonomic Earbud-Sized Shavers
The YOOSE Alloy MINI Shaver-Bounty Hunter is Compact and Functional
Mens Sensitive Skin Razors
BIC's Flex 5 Sensitive is its Most Sensitive Razor to Date
Phygital Active Ingredient Lineup
Vantage Debuts SCALPHIX OX-GUARD at in-cosmetics Global
Pocket-Sized Solid Colognes
Viking Revolution Makes No-Fuss, Take-Anywhere Scents for Men
Grooming Brand Hockey Partnerships
Gillette Has Become the Official NHL Shave Partner in Canada
All-Over Fragrance Balms
The Bleu De Chanel All-Over Fragrance Balm Scents Hands, Hair & Beards
Wedding Day Grooming Sponsorships
Dove Men+Care Launched Its $50K Wedding Campaign
Performance Styling Haircare
Chris McMillan's Haircare Brand Delivers Layerable Products
Body Wash Formula Updates
Dove Men+Care’s New Formula Delivers an Elevated Shower Experience
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Celebrity-Backed Whiskey Campaigns
Redbreast Irish Whiskey Taps Andrew Scott for Next Chapter
Anti-Pink Tax Grooming
Dollar Shave Club Challenges Overpriced Women’s Razors
Naturally Powered Skincare
The New Lush Skincare Range Features 16 Different Fruits & Vegetables
Effective Heavy Sweating Cosmetics
Dove Men+Care Maximum Protection Works for Up to 96-Hours
Wellness-Promoting Brush Designs
Celebrity Hairstylist Amanda Ozard Develops the Unwind Brush
Social Persona-Liked Whisky Cocktails
Grant’s Whisky is Being Cheeky for the Holidays
Soothing Post-Shave Oils
Beards & Beyond Debuts the Anti-Bump Beard & Neck Oil
Beauty Ingredient Innovations
BioQ Showcases Ingredient Innovation at in-cosmetics Global
Men's Grooming Expansions
MANSCAPED Comes to Canadian Tire as a Part of its Retail Expansion
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Invigorating Spring-Ready Fashion Campaigns
Veronica Beard's New Campaign is Called Spring Forward
Multitasking Dry Shampoos
TYPEBEA's G.5 3-in-1 Dry Shampoo Supports Growth and Cleanses the Scalp
Virtual Hairstyle Tools
Buzz Cut Lets Users Preview Realistic AI Generated Buzz Cut Styles
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Men-Focused Loyalty Initiatives
MANSCAPED® Enhances Engagement with Members Only Rewards
New Customization Updates
On-Together Adds Facial Hair Styles
Novel Customizable Cannabis Experiences
Gelato Canna Debuts Baller Brush
Premium Electric Razors
Laifen Debuts the P3 Pro as a Dual-Linear-Motor Grooming Design
Compact Electric Razors
The Panasonic ARC5 Palm-Sized Razor Blends Portability with Minimalism
Next-Gen Grooming Tools
Manscaped The Lawn Mower 5.0 Ultra Has a Dual-Head System
Leave-In Beard Care Products
The Leave It in Hair & Beard Balm Moisturizes and Calms Itchiness
Cozy Outerwear Gift Sets
Barbour Westerdale Scarf & Beanie Gift Set Featuring Bouclé Texture