April 2025 video ad trends show that Brands are reshaping video advertising with humor, nostalgia, and pop culture tie-ins, creating engaging and highly shareable content.
Jelly Roll x Zevia’s soda commercial humorously reimagines Cindy Crawford’s iconic 1992 Pepsi ad, offering a nostalgic yet refreshing twist. By emphasizing authenticity and real ingredients, Zevia positions itself as the bold, zero-sugar alternative to traditional sodas.
State Farm’s Severance-inspired ad leverages the sci-fi thriller aesthetic to connect with both Gen Z and Gen X audiences. Featuring Adam Scott alongside 'Jake from State Farm,' the ad cleverly references insurance transitions in young adulthood, making it relatable and culturally relevant.
From comedic soda ads to cinematic insurance campaigns, brands blend entertainment with advertising, proving that engaging narratives, humor, and pop culture connections can drive consumer engagement and brand loyalty.
Top 30 Video Ad Trends in April
From Humorous Soda Ads to Sci-Fi Thriller Insurance Ads:
Georgia Wray Norsten — May 25, 2025 — Marketing
30
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
29
Sci-Fi Thriller Insurance Ads
State Farm's Severance-Inspired Car Insurance Ad Speaks to Gen Z & X
28
Athlete-Starring Footwear Campaigns
DICK’S Sporting Goods Unveiled its 'Speed Shopping' Campaign
27
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
26
Humorous Soda Ads
Jelly Roll x Zevia Bring a Nostalgic Twist to Soda Ads with a Hilarious New Spot
25
Drama-Series-Inspired SPF Campaigns
Vaseline x The White Lotus Spotlight the 'Gluta-HYA SPFF 50'
24
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
23
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
22
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
21
Volumizing Hair Care Campaigns
Hailee Steinfeld Stars in ‘Get Hy with Nexxus’ Campaign
20
USA-Made Custom Flags
Feather Flag Nation Creates Stock & Custom Promotional Items Made in the USA
19
Spoof Cosmetics Campaigns
Milani's America’s Next Top Primer Revisits 2000 Reality TV
18
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
17
Dreamy Dance-Centric Ads
Apple and Spike Jonze Reimagine Heartbreak with the AirPods 4 Ad
16
Humorous Energy Drink Campaigns
Lucky Energy Debuts the Shangry Campaign
15
Humorous Condiment-Inspired Campaigns
Hellmann’s Introduces the #ENDCONDIMENTHOARDING Campaign
14
Basketball Culture-Inspired Campaigns
Under Armour x RDCWorld will Debut 'Let Them Talk'
13
Humorous Local Product Ads
Aylmer Responds to the U.S. Tariffs in a Humorous Manner
12
Hotline-Inspired Footwear Campaigns
Sydney Sweeney Stars in HEYDUDE's ‘The Fashion Crisis Hotline’
11
Emotion-Driven Cider Campaigns
Angry Orchard's Latest Campaign Subverts Anger-Inducing Moments
10
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
9
Green Tourism-Focused Video Series
Hong Kong Tourism Board Boasts Four Captivating Short Films
8
Cheeky Recliner-Focused Campaigns
The Lovesac Company Changes the Social Image of the Recliner
7
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
6
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
5
Auto-Centric Short Films
BMW’s 'Relax. We Care.' Campaign Turns Chaos into a Cinematic Ride
4
AI Ad Optimizers
Google Ads Optimizer Uses AI to Optimize Keywords and Ad Copy
3
Taekwondo Champion Sports Campaigns
adidas’ Latest Installment of 'You Got This' Stars Skylar Park
2
Child Abuse-Preventing Campaigns
Prevent Child Abuse America Launches an Important Initiative
1
Automated Ad Creation
Foldwrap Creates Animated HTML5 Banner Ads From Your Figma Designs
Related Ideas
Playful Summer Drink Giveaways
Smirnoff ICE Introduced the Smirnoff ICE Sunny Days Variety Pack
Layered Drink Lineups
The New DRIPS by Pepsi Lineup Delivers a Customizable Experience
Ice Cream Dessert Sodas
These Pepsi Ice Cream Sodas Come in Three Flavors
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Nostalgic Hard Sodas
Von Dutch Hard Sodas Revive "A Legendary Y2K Delicious"
Sauce-Inspired Sodas
Olipop and Hidden Valley Created a Savory Four-Pack for April Fool's Day
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Origin Story Ads
Pacifico Unveils Its 'Find Your Own Way' Ad Campaign
Limited-Edition Sci-Fi Soda Cans
Coca-Cola Launches 'Coca-Cola x Star Wars: Refresh Your Galaxy'
Candy-Inspired Sodas
Candy Lips Recreates Childhood Flavors Without Artificial Sweeteners
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Provocative Soda Stunts
Evolution Fresh x Bretman Rock Hosted a Soda-Powered Car Wash
Wellness-Focused Soda Brands
Bloom Nutrition Launches Bloom Pop, a Better-For-You Soda Line
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Lighthearted Beverage Campaigns
Lipton Ice Tea x Ice-T Partner to Launch 'Ice Tea Insurance'
Heartwarming Bank Campaigns
Chase's Next Thing You Know Campaign Captures a Full Life
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
AI-Integrated Soda Campaigns
Pepsi 'The Sweetest’ Campaign Puts Pepsi Zero Sugar in the Spotlight
AI-Satirical Ad Spots
Dollar Shave Club Uses Generative AI To Skewer Tech Hype
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Nostalgic Skincare Campaigns
Neutrogena Remembers the '90s in a Campaign for Rapid Wrinkle Repair
Humorous Actress-Led Phone Ads
T-Mobile Taps Zoe Saldaña, Marco Perego, and Jeff Bridges
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Bold Soda Brand Campaigns
This RC Cola Campaign is the Brand's First in 40 Years
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Iconic Soda Challenge Kits
Pepsi Introduces the 'Pepsi Challenge Kit'
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Health-Focused Vitamin-Enhanced Sodas
Stiller's Soda Was Created by Actor Ben Stiller
Soda-Inspired Hair Accessories
Diet Coke by Framar Shares Limited Tools and Style Statements
Reinvented Cherry-Flavored Sodas
Pepsi Wild Cherry & Cream Features a New Packaging Design
TV-Ready GenAI Ads
Channel 4's Generative AI Solution for TV Advertising Breaks Down Barriers
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Nostalgic Soda-Inspired Suites
Olipop Introduced 'The Time Travel Travel Agency' in Texas
Horror Franchise Soda Ranges
These Fanta Sodas Showcase Horror Film Characters
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Gen-Z-Targeted Phone Spots
Samsung Spotlights the Galaxy S25 Ultra in its 'Recipe Ideas' Ad
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Cinematic Soda Campaigns
Diet Coke and The Devil Wears Prada 2 Partnered for a New Campaign
Functional Candy-Flavored Sparkling Waters
The Sparkling Ice x LIFE SAVERS Sodas Have Zero Sugar
Fun-First Self-Care Commercials
Tree Hut is Making Its Super Bowl Ad Debut with Uncontain Yourself
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Romantic Reality Series Sodas
poppi Punch Pop x Love Island USA is Inspired by Fruit Punch
Retro AI Radio Stations
The Fizz FM is the First Branded Radio Station Made Entirely with AI
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
AI-Embracing Asian Cuisine Ads
The Teriyaki Madness What's with Bob? Ad Was Created with Genre.ai
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Nostalgic Gut Health Sodas
Health-Ade Grape SunSip is Arriving Online and at Target
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
4/20-Inspired Pizza Promotions
Pizza Pizza Relaunches its Iconic Pizza Pre-Rolls for 4/20
Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
Absurd Gummy Ads
Skittles Gummies' "Uncomfortably Soft" Ads Were Shot Without AI and CGI
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Influencer-Led Soda Campaigns
The Pepsi MAX Bring Out The Flavour Campaign is Launching in the UK
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Functional Hydration Sodas
Strive Enters the Functional Beverage Market with a New Product Line
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Cinematic Condiment Campaigns
Mike's Hot Honey Has Debuted Its First National Advertising Campaign
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Revamped Beverage Marketing Platforms
Sprite Launches the It’s That Fresh Marketing Platform
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Fiber-Focused Cereal Ads
Raisin Bran Uses its Super Bowl Spotlight To Promote Gut Health
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Humorous Healthcare Campaigns
Zocdoc And 72andSunny Reframe Doctor Search With Playful Anxiety
Clean‑Label Soda Strategies
Nixie Launches Direct‑Store‑Delivery And Four‑Pack Format
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Qsr Retro Film Tributes
Domino’s 40th Anniversary is Honored with a Nostalgic Short Film & Capsule
Actress-Led Kombucha Campaigns
Health-Ade and Lindsay Lohan Partnered to Promote Kombucha
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Free-From Parlor-Inspired Sodas
The Latest Nixie Sodas Embrace Nostalgic Flavors
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Sugar-Free Creamy Peach Sodas
Zevia Peaches & Cream is an Amazon Exclusive Soda
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Bodacious Soda Ranges
The Tango Zero’d Range Targets Gen Z Consumers
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Divergent Chewing Gum Campaigns
Trident's TriDifferent Inspired Gen Z to Break Away from Sameness
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Pop Culture-Inspired Mayo Ads
Hellmann’s Releases 'Sweet Sandwich Time' Ahead of the Big Game
Ai Customer Campaigns
The Mint Mobile Ad Featuring Ryan Reynolds Stars Genuine User Tilly Norwood
Gamer-Themed Soda Branding
Fanta and Xbox Partnered for Limited-Edition Pack Designs
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Reinterpreted Retro Denim Spots
Beyoncé Stars in Chapter Three of Levi’s 'REIIMAGINE Campaign'
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
80s-Inspired Probiotic Sodas
These New Slice Soda Flavors are Rolling Out at Target
Salty Soulmate Ads
Pringlelina: A Love Story Continues the Tale Pringles Started at the Big Game
Cheeky Snack Soulmate Campaigns
Sabrina Carpenter Stars in Pringles' Pringleleo Campaign
Humorous High-Intensity Campaigns
Nike Launched its Star-Studded 'Rip the Script' Video Campaign
Festive Creator-Led Series
Pepsi Pioneers is a Five-Part Christmas Series for Gen Z
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Grape-Flavored Better-For-You Sodas
Culture Pop Soda Emphasizes Whimsical Branding and Good Flavor
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Actor-Supported Water Campaigns
smartwater® Reignited Its Partnership with Jennifer Aniston
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
High-Energy Chip Campaigns
Doritos Loaded Teams Up with Gordon Ramsay & George Russell
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Shopping-Friendly Ad Formats
Equativ Shoppable Ads Allow Consumers to Seamlessly Make Purchases
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Intense Carbonation Campaigns
Three Cents Unveiled Its Intense to the Last Sip Campaign
Collaborative Advertising Tech
DoubleVerify and IMDb Unite To Elevate Streaming Media Quality
Heartfelt Bank Ads
Synchrony Bank’s Lemonade Stand Campaign Spotlights the Power of Saving
Social Home Cleaning Campaigns
CLR Brands Aims to Make Cleaning Attractive in New Campaign
Cheekily Satirical Sweetener Ads
In The Raw Embraces Satire with a Comedic Hero Film
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Playful Brand Messaging Campaigns
Chicago Town Pizza Unveiled the 'It IS that deep' Ad
Social-First Snack Comedies
Pretzelized's Hybrid Snacks and Comedic Series Sparks Fun Debates
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Refreshing Wellness Sodas
Joyburst Super Soda Contains Prebiotics and Immunity Ingredients
Musical Grocery Service Ads
A 30-Second Instacart Bananas Spot Will Air During the Super Bowl 2026
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Anniversary-Celebrating Sweepstakes Campaigns
Swig Marks Its 16th Anniversary with a Sweepstakes
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Swimming-Themed Soda Campaigns
The Diet Coke This Is My Taste Campaign Stars Jamie Dornan