These 2012 London Olympics Promotions highlight the spirit and overall positive vibe of the events.
Though some efforts are less directly related to the games, and instead focus on the impact of the Olympics, these campaigns keep viewers informed of the happenings of the upcoming events. Given that this year's games are to be held in London, much of the advertising around it has been either based in, or referencing the British city, which is iconic in and of itself.
One of the most interesting side campaigns to premiere this year was by the National Health Service to urge the British population to continue giving blood during the summer, as the amount received tends to drop dangerously low during a national event such as the upcoming games.
In terms of officially endorsed promotions, there's an increasing pattern in more artistic tech-savvy campaigns. A recent BBC commercial promoting its coverage of the games featured hauntingly beautiful Pixar-esque animation: a far cry from the typical biographical promotions that usually dominate the Olympic season.
15 2012 London Olympics Promotions
From Inside-Out Body Campaigns to Honking National Anthems:
Courtney Scharf — Jul 17, 2012 — Pop Culture
14
Inside-Out Body Campaigns
The National Health Service's Donation Stunt is Bloody Brilliant
13
Olympic Condom Shortages
The Vancouver Condom Shortage is the Best Story of the Winter Olympics
12
Stirring Paralympics Ads
Ray Grassi and Stephanie Dixon are Inspiring in the Campaign by Bbdo
11
Upside-Down Advertisements
The Upside Down Gap Store in Vancouver is a Marketing Win
10
Athletic Parenting Acknowledgements
The London 2012 Olympic Procter and Gamble Commercial is Sweet
9
Angsty Teen Lookbooks
The Freshjive SS12 Collection Features a Brooding Teen in Playful Attire
8
Digitized Olympic Promotions
The 'London's Calling' Commercial is Animated
7
Honking National Anthems
MINI London Olympics 2012 Promo Plays God Save the Queen With Car Horns
6
Patriotic Honking Videos
The MINI Cooper Horn Ensemble is a Blast
5
Giant Story-Telling Emblems
Tide 'My Story. Our Flag.' Campaign Invites Americans to Share
4
Dramatic Nation-Rousing Ads
The Adidas ‘What Will You Take’ Promo Supports Team Great
3
Nostalgic Sports Commercials
The 'Kids 2012' Olympics Ad is Revving Up for the Games' First Day
2
Consolidated Olympics Websites
The 'Explore London 2012' Facebook Page is Your Starting Point
1
Adventurous World Sports Ads
The Bank of China 2012 Olympics Campaign Features London's Big Ben
Related Ideas
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Colorful Ambassador-Led Global Campaigns
Vans Recently Launched the This is Off the Wall Campaign
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Playful Language App Campaigns
The Duolingo On Ice Campaign is Light-Hearted and Humorous
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Eiffel Tower-Embedded Medals
Paris 2024 Showcases New Meals with Eiffel Tower Pieces
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
City-Inspired Basketball Jerseys
Nike's City Edition Uniforms are Inspired by NBA Courts
Artist-Inspired Dynamic Basketballs
round21 Designs Basketballs Inspired by Basquiat and Haring
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Music-Honoring Shirt Collections
Eton Presents a New Collection Celebrating the Beatles
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Rewarding Peanut Butter Cups
Reese’s Medals are Making Their Debut Ahead of the Paris Olympics
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Coronation-Themed Sex Toy Campaigns
This SexToys.co.uk Campaign Cheekily Promotes Pleasure
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Eurovision-Themed Hotel Experiences
INNSiDE Host a Eurovision-Themed Event Schedule for Guests
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Bright Celebratory Olympic Posters
Ugo Gattani Illustrates Paris 2024 Posters Honoring Landmarks
Slick Steel Torches
Mathieu Lehanneur Unveils the 2024 Olympic and Paralympic Torches
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Suicide Prevention Campaigns
To Write Love on Her Arms Launches Its 12th Annual Campaign
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Singer-Themed Art Exhibitions
FLANNELS X London Launches an Immersive Beyoncé Exhibition
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Ability-Focused CSR Campaigns
Decathlon's Ability Signs Reshape the Narrative around Disabilities
Football-Honoring Vibrant Jerseys
Lovers FC Launches a New Jameson Collection of Jerseys
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Boldly Patterned Skate Sneakers
The Nike SB Dunk Low Shoes Get an Olympics Colorway
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Mental Health Campaigns
CAMH Wants to Ensure No One is Left Behind with Its New Campaign
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Accessible Stadium Shuttles
Wembley Stadium's Shuttle Service Offers an Added Support Concierge
Health Network Brand Campaigns
The University Health Network Announced its 'UHNITED' Campaign
Coronation-Themed British Sandwiches
Urban Eat Unveils Two Sandwiches Inspired by the Royals
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Celebratory Coronation Liqueur Branding
The Pimm's Coronation Edition Bottle is Limited-Edition
Cutesy Cancer Charity Campaigns
One Stop and Young Lives vs Cancer Partnered on a New Campaign
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Heartwarming Social Good Ads
RMHC Debuted the 'Moments That Count' Campaign
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Hand Hygiene Awareness Ads
Qatar's Ministry of Public Health Champions Hand Hygiene Awareness
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Indian Hand Hygiene Ads
Himalaya Pure Hands launches #Saafhaathsekhaaiye Campaign
Inspiring Heritage Campaigns
Comcast's 'Be the Next Story Told' Spot Celebrates Hispanic History
Crime Safety Sports Campaigns
Arsenal Launches the No More Red Campaign to Prevent Youth Violence
Urban Green Space Overhauls
Four of London's green spaces will receive a makeover
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Child-Focused Handwashing Ads
Lifebuoy Continues Global Handwashing Campaign, H for Handwashing
British Beer Voting Campaigns
The Brixton Brewery YES, WE CANS Campaign Encourages Ballot Casting
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Branded Global Music Programs
Sprite Limelight Season Two Spotlights the Untold Stories of Artists
Inclusive Sports Torches
The Paris 2024 Olympics Torch Won’t Be Extinguished After The Games
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Global Handwashing Campaigns
World Health Organization Introduces the World Hand Hygiene Day 2023
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
History-Honoring Vibrant Coins
The Royal Canadian Mint Engages with the History of Making Change
Anniversary-Themed Royal Coins
Royal Mint Debuts a New Coin Celebrating the Lifeboat Charity