While we are all happy that summer is here, we now have to find ways to deal with mosquitoes and other bugs. We have some innovative suggestions for how to deal with insects if they are waiting to strike, but also ideas for relief once they have.
Hopefully this cluster helps get you through the summer in peace, provides handy tips for handling bugs and is a source of relief if you fall victim.
Implications - During the summer months many consumers can relate to fearing the threat of West Nile Virus from mosquitos. This fear represents an interesting opportunity for companies to capitalize on consumer fear by creating products that give consumers a sense of safety.