Indu's Blendable LiquidEyes Encourage Experimentation
Laura McQuarrie — April 24, 2024 — Fashion
References: indu.me & cosmeticsbusiness
Teen beauty brand Indu's LiquidEyes is a "multi-use eyeshadow-meets-liner" product that adds a metallic pop to makeup looks. There are lightweight yet long-lasting pearlescent, shimmering shades to play with and thanks to blendable, forgiving formulas that don't dry down immediately, they encourage experimentation.
These versatile eyeshadow-liners can be applied as a fine line or built up to create a bolder look without feeling heavy or drying. The universally flattering, smudge-proof shades include Sunset Sky, Stormy Shy and Tropical Sky, each of which goes on easily thanks to a custom applicator with a user-friendly thin tip. Just as easily as they go on, these teen-friendly beauty products come off gently with warm water or cleanser.
Responsible beauty brands are specifically speaking to Gen Z and Gen Alpha with fun products, all the while preventing adolescents from feeling compelled to buy items beyond their financial means, and ensuring ingredients are suitable and safe for young skin.
These versatile eyeshadow-liners can be applied as a fine line or built up to create a bolder look without feeling heavy or drying. The universally flattering, smudge-proof shades include Sunset Sky, Stormy Shy and Tropical Sky, each of which goes on easily thanks to a custom applicator with a user-friendly thin tip. Just as easily as they go on, these teen-friendly beauty products come off gently with warm water or cleanser.
Responsible beauty brands are specifically speaking to Gen Z and Gen Alpha with fun products, all the while preventing adolescents from feeling compelled to buy items beyond their financial means, and ensuring ingredients are suitable and safe for young skin.
Trend Themes
1. Multi-use Beauty Products - The rise of multi-use beauty products like Indu's LiquidEyes presents opportunities for streamlined routines and innovative formulations that cater to modern consumers.
2. Youth-focused Marketing - Youth-focused marketing strategies that target Gen Z and Gen Alpha allow brands to create engaging and inclusive experiences while prioritizing ingredient safety and affordability.
3. Custom Applicator Technology - Advancements in custom applicator technology, as seen in products like LiquidEyes, offer possibilities for precise and user-friendly application methods across various beauty categories.
Industry Implications
1. Beauty & Personal Care - In the beauty and personal care industry, there is a growing demand for innovative formulations, versatile products, and targeted marketing strategies to appeal to younger generations.
2. Cosmetics Packaging - The cosmetics packaging industry could explore opportunities for designing custom applicators that enhance user experience, promote product differentiation, and reflect evolving consumer preferences for convenience.
3. Retail & Consumer Goods - Within retail and consumer goods sectors, there are openings for brands to develop youth-centric product lines, foster experimentation, and prioritize sustainability and affordability in response to changing consumer needs.
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