Lifestyle Trends

Trend - Brands are increasingly launching cooling devices to relieve individuals experiencing hot flashes, a common symptom during menopause. These products regulate body temperature and alleviate discomfort caused by sudden heat sensations, benefitting consumers seeking effective and tailored solutions.

Insight - Consumers struggling with menopause symptoms are seeking out non-invasive products to help minimize or relieve their symptoms. In response, brands are creating technology-based solutions to provide personalized support and help consumers navigate their reproductive health more effectively. Companies that address the demand for non-invasive femtech products can attract consumers seeking convenient and personalized health solutions for their everyday needs.