Wildfarmed Life Changing Breads are Launching in the UK in Five Styles
Michael Hemsworth — April 26, 2024 — Eco
References: wildfarmed & retailtimes
These new Wildfarmed Life Changing breads are making their debut in the UK to provide consumers with a simple way to incorporate sustainable baked goods into their lifestyle.
The product range consists of Sliced White, Seeded, White Rolls, Sourdough, Seeded Sourdough and a Baguette alongside plain and bread flours. Each of the products are crafted with wheat grown to the standards of regenerative agriculture and sourced from farmers in both the UK and France. The breads will be priced ranging from £2.50 to £4 to make them a cost-effective option for shoppers to pick up.
Co-Founder Edd Lees spoke on the new Wildfarmed Life Changing breads saying, "How we grow food is our single greatest point of agency to address the health, biodiversity and climate challenges we are facing. Our flour has been championed by some of the best independent UK bakeries and restaurants. Working with Waitrose, we’re incredibly excited that our products are now available to everybody nationwide. When you go down the bread aisle, you won’t miss it. It’s bright green, full of life, and the only bread with a disco ball on it.”
The product range consists of Sliced White, Seeded, White Rolls, Sourdough, Seeded Sourdough and a Baguette alongside plain and bread flours. Each of the products are crafted with wheat grown to the standards of regenerative agriculture and sourced from farmers in both the UK and France. The breads will be priced ranging from £2.50 to £4 to make them a cost-effective option for shoppers to pick up.
Co-Founder Edd Lees spoke on the new Wildfarmed Life Changing breads saying, "How we grow food is our single greatest point of agency to address the health, biodiversity and climate challenges we are facing. Our flour has been championed by some of the best independent UK bakeries and restaurants. Working with Waitrose, we’re incredibly excited that our products are now available to everybody nationwide. When you go down the bread aisle, you won’t miss it. It’s bright green, full of life, and the only bread with a disco ball on it.”
Trend Themes
1. Regenerative Agriculture Bread - Incorporating regenerative agriculture practices into bread production is a sustainable trend in the food industry.
2. Sustainable Baked Goods - The rise of sustainable baked goods offers consumers eco-friendly options for their daily consumption.
3. Ethical Sourcing in Bread Making - Emphasizing ethical sourcing of ingredients is a growing trend shaping the bread industry.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can seize the opportunity to adopt sustainable practices in bread production.
2. Retail Industry - The retail industry can cater to the demand for sustainable baked goods by stocking products from socially responsible brands.
3. Agricultural Industry - The agricultural industry has the potential to support regenerative agriculture initiatives for the cultivation of sustainable bread ingredients.
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