The Suntory x Super Mario Campaign is Playful
Michael Hemsworth — April 26, 2024 — Marketing
References: prtimes.jp & soranews24
The Suntory x Super Mario campaign has been launched by the brand in collaboration with Nintendo in Japan as a way to provide lucky fans with the chance to win some original merchandise.
The campaign includes the Mario Transformation Set that includes a Mario-inspired hat and a faux mustache that clips onto the top of any Suntory drink bottle. This will transform the consumer into the character whenever they take a sip as a touch of whimsical cosplay. The campaign also includes a Mystery Block cooler bag on wheels and a Super Mushroom Ice Pack.
The Suntory x Super Mario campaign is running from April 22 to May 13, 2024 with lucky winners set to receive their merch in late-June.
The campaign includes the Mario Transformation Set that includes a Mario-inspired hat and a faux mustache that clips onto the top of any Suntory drink bottle. This will transform the consumer into the character whenever they take a sip as a touch of whimsical cosplay. The campaign also includes a Mystery Block cooler bag on wheels and a Super Mushroom Ice Pack.
The Suntory x Super Mario campaign is running from April 22 to May 13, 2024 with lucky winners set to receive their merch in late-June.
Trend Themes
1. Branded Merchandise Collaborations - Exploring creative partnerships to offer unique merchandise experiences for consumers.
2. Cosplay Beverage Accessories - Integrating novelty accessories with beverage products to enhance consumer engagement.
3. Themed Promotional Campaigns - Utilizing iconic characters to create playful and interactive marketing strategies.
Industry Implications
1. Beverage - Innovating packaging and promotion strategies to enhance brand loyalty and consumer experiences.
2. Gaming - Leveraging popular gaming characters to drive consumer engagement and cultivate brand fandom.
3. Retail - Exploring the integration of unique merchandise offerings to attract and retain customers.
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