Lifestyle Trends

Trend - Phone and social media-free travel and entertainment experiences are encouraging customers to enjoy the moment rather than documenting it. Campaigns, festivals and an entire island offering phone-free experiences are making a statement while prioritizing customer engagement in-person.

Insight - As consumers' interest in "wellness" grows and leaks into their travel interests, hospitality brands are prioritizing guest enrichment and health in order to stand out. As "digital detoxing" becomes more challenging for even the most wellness-minded consumers, who likely maintain professional and personal lives online--smaller phone-free events and promos are more appealing options for the average consumer seeking wellbeing-minded travel and leisure experiences.