Youth Trends

Understanding consumer segments can be a challenge, particularly when it comes to young and hard to please consumers. This category offers some insight into the matter, examining trends around millennials, children’s products, entertainment for kids and even teen and tween culture.

TOP 7 WEEKMONTH2 MONTHS

#1: Kid-Envisioned Urban Environments

The Little Big Playmat Takes a Creative Path to Design Problems FULL ARTICLE

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Doll-Inspired Kids Collections

The PatPat x Barbie Collection Features About 60 Unique Styles

The PatPat x Barbie Collection is a whimsical, affordable, and versatile addition to the brand’s product roster. Featuring approximately 60 unique styles priced between $4.99 and $31.99, the... MORE

On-the-Go Baby Bottle Warmers

Momcozy's Baby Bottle Warmer has Preicse Temperature Control

The Cordless Portable Baby Bottle Warmer for Travel from Momcozy is designed to provide a convenient solution for parents on the go. This product is capable of warming milk in just 2 minutes and is... MORE

Ultra-Soft Cooling Blankets

Momcozy's Cooling Blanket makes Sleeping Comfortable while Pregnant

The Silky-Soft Cooling Blanket from Momcozy is designed to address the discomfort of overheating, particularly for pregnant women who often struggle with sleep due to increased body temperature and... MORE

Wearable Breast Pump Bras

Momcozy is Releasing a Versatile Pumping Bra for Flexiblity and Comfort

The Momcozy Multi-Function Wearable Breast Pump Bra is a versatile garment designed to support nursing mothers. It is made from a blend of 53.5% Nylon and 46.5% Spandex, ensuring both flexibility... MORE

Whimsical Gnome Toys

My Gnome On The Roam® is an Interactive Toy Range for All Ages

My Gnome On The Roam® is an innovative collection of toys and accessories that’s fun for the whole family. The range offers customizable DIY gnomes, like the charming My Gnome In His Home and... MORE

Kid-Envisioned Urban Environments

The Little Big Playmat Takes a Creative Path to Design Problems

The Little Big Playmat is an ambitious and innovative approach to addressing the question of how cities can be improved for their inhabitants. By convening with “imagination experts”... MORE

Adorable AI Conversational Toys

FoloToys Use AI To Offer Love, Entertainment, and Learning

FoloToys breaks into the toy industry with its innovative AI conversational toys, merging cutting-edge technology with heartfelt companionship. These toys go beyond mere playthings; they become... MORE

Kid-Friendly Shea Butter Deodorants

Hello's Unicorn Deodorant with Shea Butter is Affordable

hello boasts the Unicorn Deodorant with Shea Butter, a product that promises to put unpleasant odors under control for a full 24 hours. The formula, which is tailored to be effective and kid-friendly,... MORE

Mobile Board Game Metaverses

Netmarble's 'Meta World: My City' is a Board Game City Builder

Meta World: My City is a metaverse board game developed by Netmarble, which offers players a virtual real estate and building collection experience. The game is a sequel to the popular game ‘... MORE

Sustainable Children's Headphones

Kibu Officially Put its Collaborative Headphones on Sale

Kibu, a London-based technology startup, has introduced a line of sustainable headphones designed specifically for children. While these were announced earlier in 2023, Kibu has officially announced... MORE

Sensory Apparel

Brands design clothes to be skin-friendly for children with sensitivities

Trend - Brands are designing children's garments with special fabrics that address the child's individual needs. Frequently promoted for infants and babies with sensitive skin, these garments claim to provide comfort in intimate areas by minimizing the risk of allergic reactions or irritation.

Insight - Parents are increasingly becoming aware of the materials and substances their kids are exposed to, especially when dealing with conditions like eczema and dermatitis. More brands are designing their products to be mindful of adverse reactions, relying on soft and gentle materials to deliver a comfortable experience to little ones. Businesses that align with a consumer desire for holistic health can resonate with individuals who value a comprehensive approach to their child's health.

Workshop Question - How can your brand proactively prevent negative reactions to its product/service?

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