Intentionally offbeat innovations are one of the most curious features we like to examine when look at cutting edge ideas. Why would someone want to intentionally stuff their nose, or eat a cookie with an intentionally bit off leg? Or, a question many parents ask, why would someone pay for ripped clothes?
From intentionally uncomfortable underwear to watches that are meant to be incorrect, this cluster examines one of the most peculiar innovations people continue to flock to.
SCORE
6.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 98%
Activity 79%
Freshness 8%
