After Maison Martin Margiela made the shredded black pants look so haute at fashion week, it wasn't long before style icons like Rihanna, Nicky Hilton, Fergie, Agyness Deyn, Hilary Duff and Gweneth Paltrow began wearing the look. The gallery also includes Miley Cyrus in ripped leggings.
Implications - This is not the first time that brands have taken inspiration from a variety of music genres such as hip-hop and punk rock to market to a mainstream audience. The raw, gritty nature of music-inspired fashion has an edge that consumers look for when they want to defy the norms of conventional attire. Brands shouldn't be afraid to push the boundaries of creativity because ultimately, that's what consumers are looking for.