In keeping with the spirit of Groundhog Day, this cluster examines the wide range of rodent-inspired innovation that vary just as greatly as our societal views on them. For some, these critters evoke fear (think of the classic stereotype of women shrieking at the sight of mice), while others find them adorable, no doubt fueled by images from cute cartoons like Mickey Mouse, Cinderella and Tom and Jerry.
This cluster includes a mixed selection of random rodents, just in time to celebrate the Groundhog Day mascot.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 42%
Freshness 8%
