Superstar

The Vertical Squirrel Launcher

By: Going Like Sixty - Published:   Updated: May 16 2011 • References: gizmodo
Animal launching is just wicked fun. Especially with Tree Rats. Remember the squirrel launched off somebody's patio on a more or less vertical shot?

The good guys at Gizmodo decided to take the squirrel shot to the next level by launching the bugger skyward - way skyward. He scampers away unhurt, but PETA isn't going to like this video AT ALL.

Implications - Quirky and potentially controversial gadgets are considered a prime subject for viral videos. Here, issues surrounding animal cruelty impact the buzz and shock value of the video. To an extent, this idea of "controversy over substance" can be applied to marketing campaigns, especially in terms of online recordings, if a brand is looking for a reaction.

Stats for Upgraded Animal Slingshots Trending: Older & Mild
Traction: 3,977 clicks in 314 w
Interest: 3.7 minutes
Concept: Upgraded Animal Slingshots
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: play fetch the easy way, birth control for squirrels, and suburban free-range meat.