Eating meat is pretty gross to the vegetarians and vegans amongst us. But the thought of eating a rodent has got to be revolting to just about anyone... or does it?
In Venezuela, their largest rodent, the capybara is a much sought-after delicacy and it costs almost double that of beef. Described as tasting like rabbit (not chicken, this time!), the capybara is difficult to hunt, thereby adding to it's high price tag.
Implications - Consumers enjoy the novelty of trying different types of food delicacies because it offers them an adventurous experience at a modest price. Corporations looking to appeal to consumers may similarly provide items and services that satiate consumer desire for adventurous experiences. Like the food example, however, companies need to be weary of keeping costs low if they're to attract the business of consumers.
Stats for Rodents As Delicacies
Trending: Older & Mild
Research: 4,332 clicks in 475 w
Interest: 4 minutes
Concept: Rodents As Delicacies
Related: 42 examples / 32 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: deep fried reuben pierogies, musical genre-recognizing robots, and edible pizza boxes.
Rodents As Delicacies
More Stats +/-
Musical Genre-Recognizing Robots
Deep Fried Reuben Pierogies
Edible Pizza Boxes
Edible Chocolate Love Notes
Collective Pet Dining Tables