This mini mouse FM radio would be a clever gag gift for individuals who don't quite feel comfortable negotiating an MP3 playlist or digital music.
There is not much of a demand for stand-alone FM radios these days, but listening to music through a cartoon mouse's rump certainly does mix it up a bit.
Implications - Not everyone is a fan of the complex technology that the digital music era has given rise to, and there is definitely something to be said for a product that embraces nostalgia in a fun and charming way like this radio does. By appealing to an older generation (which is still a large portion of the western world), products like this remind you that there is still room for aesthetic innovation when it comes to older technology.
Stats for Rodent Radios
Trending: Older & Mild
Research: 2,966 clicks in 391 w
Interest: > 3 minutes
Concept: Rodent Radios
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: sawed-off electronics, simple radio controlled by stone placement, and retro radio timepieces.
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