McDonald’s is out yet again with a creative ad. This time, it’s a seasonal greeting print ad created by TBWANeboko, Amsterdam, Holland.
The ad wishes you a ‘Merry Christmas’ with a Christmas tree built from French fries! It’s very simple yet very effective and endearing.
The ad was photographed by Thomas Pelgrom with art direction by Edward Romunde and copy by Robert den Bremer.
Yeah, the ‘Merry Christmas’ copy must have been extremely hard to figure out and they had to assign it to a professional copywriter!
Key Themes Behind This Trend
- Creative Advertising
- Disruptive innovation opportunity: Explore unique and imaginative ways to capture consumers' attention through unconventional advertising campaigns.
- Seasonal Marketing
- Disruptive innovation opportunity: Develop seasonal marketing strategies that resonate with consumers and create a sense of holiday spirit.
- Food-based Promotions
- Disruptive innovation opportunity: Experiment with food-based promotions that use edible products in innovative ways to engage consumers.
Where This Applies
- Advertising
- Disruptive innovation opportunity: Integrate innovative techniques and mediums into traditional advertising practices to create memorable and impactful campaigns.
- Marketing
- Disruptive innovation opportunity: Evolve traditional marketing tactics to include seasonal elements and experiential approaches that connect with consumers on a deeper level.
- Food and Beverage
- Disruptive innovation opportunity: Fuse food and promotional efforts by incorporating unique and attention-grabbing food concepts into marketing strategies to increase brand visibility and consumer engagement.
