Drunks are a messy bunch, either wildly creative and exuberant or unpredictable and violent. The innovations below are focused on either one end or the other of this manic-depressive continuum of intoxication.
Take the iBoxer, for example. What sober person would want to play with a giant punching bag that looks like an iPhone? It takes a lush to come up with such deliciously garish design. Conversely, no drunk could ever come up with some of the innovative anti-drunk driving campaigns featured below.
Whether you're a teetoaler or a total lush, you'll find something in this cluster to suit your alcoholic preference.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 91%
Activity 68%
Freshness 8%
