A new drunk driving campaign by Saatchi & Saatchi Malaysia for Toyota Motor Corporation alerts you that, 'If you are going to drink, please do not drive.' How would you know when you are drunk? Well, if the trees, pillars and traffic signs look like they are moving, then it's safe to say you are pretty drunk...
The campaign conveys the idea of seeing things moving by equipping those usually still street components (road signs, trees, mailboxes, traffic lights, pillars, street lights, etc...) with wheels. I like it; it's simple and subtle (and surely not original), but it is nicely done.
The photography was done by Gan Wei Joo with retouching by Simon Ong for Studio DL, Kuala Lumpur with creative directors Adrian Miller, Edmund Choe and art director Lydia Lim.
Everything on Wheels
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