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Everything on Wheels Edit
Toyota Drunk Driving Ads

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Everything on Wheels
Toyota Drunk Driving Ads
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Everything on Wheels - Toyota Drunk Driving Ads (GALLERY)
Toyota Drunk Driving Ads
 Published: May 26, 08
Comments: 1 Views: 4,510

A new drunk driving campaign by Saatchi & Saatchi Malaysia for Toyota Motor Corporation alerts you that, ‘If you are going to drink, please do not drive.’ How would you know when you are drunk? Well, if the trees, pillars and traffic signs look like they are moving, then it’s safe to say you are pretty drunk…

The campaign conveys the idea of seeing things moving by equipping those usually still street components (road signs, trees, mailboxes, traffic lights, pillars, street lights, etc…) with wheels. I like it; it’s simple and subtle (and surely not original), but it is nicely done.

The photography was done by Gan Wei Joo with retouching by Simon Ong for Studio DL, Kuala Lumpur with creative directors Adrian Miller, Edmund Choe and art director Lydia Lim.

References:  adsoftheworld

Filed In:  autos,  drinking,  lifestyle,  marketing








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FOUR WAYS TO REACT: vote, favorite, add more examples of Everything on Wheels or comment about Toyota Drunk Driving Ads.

Charles Smith on May 27, 08  0 Trends   12 Comments
Talk About Cars! Teenage drivers are involved in fatal traffic accidents at more than twice the rate of the rest of the U.S. population, and motor vehicle crashes still remain the leading cause of death among teens because they drunk driving.
Charles Smith on May 27, 08  0 Trends   12 Comments 0
Favorited by Princess Blay on Mar 13, 09

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Everything on Wheels