These two spots by the UK’s Home Office target the ‘party-scene’ 18 to 24 year olds and warn them of the consequences of drinking too much and how it can ruin a fun night out. The ads are part of a multi-million dollar binge drinking awareness campaign that was kick-started back in June 2008.
The creative spots feature a girl and a boy getting ready for a night out; however, they act as if they are already drunk, which includes tearing off their clothes, smashing a watch, vomiting on their hair, urinating on their shoes, etc. The spots then pose the question, "You wouldn’t start a night like this, so why end it that way?"
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Interest: > 3 minutes Concept: Backwards Awareness Commercials
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Segment: Neutral, 12-35 Comparison Set: 18 similar articles, including: regret trumps a hangover, 72 dui temptations & warnings, and drinking campaigns.