Anti Binge Drinking PSAs

By: Ayman - Published: Nov 28, 2008 • References: youtube
Binge drinking and DUI are receiving a lot of media attention thanks to some celebrities behaving badly. Trend Hunter has featured many awareness campaigns that warn of the dangers of excessive drinking and how it affects you, your family and friends.

These two spots by the UK’s Home Office target the ‘party-scene’ 18 to 24 year olds and warn them of the consequences of drinking too much and how it can ruin a fun night out. The ads are part of a multi-million dollar binge drinking awareness campaign that was kick-started back in June 2008.

The creative spots feature a girl and a boy getting ready for a night out; however, they act as if they are already drunk, which includes tearing off their clothes, smashing a watch, vomiting on their hair, urinating on their shoes, etc. The spots then pose the question, "You wouldn’t start a night like this, so why end it that way?"

Stats for Backwards Awareness Commercials Trending: Older & Average
Research: 7,944 clicks in 390 w
Interest: > 3 minutes
Concept: Backwards Awareness Commercials
Related: 49 examples / 38 photos
Segment: Neutral, 12-35
Comparison Set: 18 similar articles, including: regret trumps a hangover, 72 dui temptations & warnings, and drinking campaigns.