Between bras that glow in neon hues and a bra designed to be implanted under the skin's surface, lingerie manufacturers can't decide whether undergarments should be prominently displayed in glitzy ferocity or kept completely invisible from the naked eye. These over-the-top innovations in underwear include electrifying eco-friendly underwear, gender-bending lingerie for men and quirky cutout panties to show off your best assets. And just for kicks, there are a few lingerie twists that aren't even meant for humans to wear.
The undies in this series will give your traditional skivvies a run for their money in the design department.
SCORE
6.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 90%
Freshness 8%
