Wearing Nothing - K-Lynn Lingerie 2nd Skin Campaign (GALLERY)

The 2nd skin underwear campaign by JWT Dubai for K-Lynn Lingerie just won the Dubai Lynx 2008 Print Gold award on 2 April, 2008.

The goal of the campaign is to show you just how comfortable you would be wearing them, as if you are wearing nothing.

The print ads are titled “bra”, “string” and “Panty”, so you would expect that they feature a bra, a G-string and panties. Right? Well, K-Lynn Lingerie is your 2nd skin, so you only see a small strategically placed ribbon decoration.

While I find “nudevertising” for some brands a bit much (I mean, how much sense does advertising for jeans using naked people make?), but in this case it is totally appropriate and cleverly employed.

The campaign was photographed by Tina Patni with art direction by Rania Makarem and Sally Tambourgi.

Wearing Nothing (II) - Heidi Klum Body Paint Shoot (GALLERY)

(TREND HUNTER) Although Supermodel Heidi Klum had a funny shoot with comedian Will Ferrell in the latest Sports Illustrated Swimsuit Issue, I guess she felt a little left out from the hot “Body Paint” shoot. So Heidi decided to take things in her own hands. Who needs SI? Here are the fun sexy photos of a new Body… [More]

Painted Nudevertising - Wearing Nothing But Ultra Thin Panty Liners (GALLERY)

(TREND HUNTER) What better way to show the sheerness of a feminine hygiene product than by using a totally naked model? Ultra Thin Panty Liners had these print ads created to promote the launch of their product in South Africa. The images of girls wearing nothing but body paint convey the message quite clearly: … [More]

Wearing Nothing - Sports Illustrated 2008 Body Paint Shoot (GALLERY)

(TREND HUNTER) Hottness alert… We have featured the funny Sports Illustrated shoot with Heidi Klum and Will Ferrell, but now we bring you the sizzling ‘body paint’ Swimsuit shoot. Photographed by Antoine Verglas and Tori Praver, models Marisa Miller, Jessica Gomes, Quiana Grant and Tori Praver wore nothing but… [More]