Wearing Nothing Edit
K-Lynn Lingerie 2nd Skin Campaign

The 2nd skin underwear campaign by JWT Dubai for K-Lynn Lingerie just won the Dubai Lynx 2008 Print Gold award on 2 April, 2008.

The goal of the campaign is to show you just how comfortable you would be wearing them, as if you are wearing nothing.

The print ads are titled “bra”, “string” and “Panty”, so you would expect that they feature a bra, a G-string and panties. Right? Well, K-Lynn Lingerie is your 2nd skin, so you only see a small strategically placed ribbon decoration.

While I find “nudevertising” for some brands a bit much (I mean, how much sense does advertising for jeans using naked people make?), but in this case it is totally appropriate and cleverly employed.

The campaign was photographed by Tina Patni with art direction by Rania Makarem and Sally Tambourgi.

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Painted Nudevertising - Wearing Nothing But Ultra Thin Panty Liners (GALLERY)

What better way to show the sheerness of a feminine hygiene product than by using a totally naked model? Ultra Thin Panty Liners had these print ads created to promote the launch of their product in South Africa. The images of girls wearing nothing but body paint convey the message quite clearly: … [More]

Wearing Nothing - Sports Illustrated 2008 Body Paint Shoot (GALLERY)

Hottness alert… We have featured the funny Sports Illustrated shoot with Heidi Klum and Will Ferrell, but now we bring you the sizzling ‘body paint’ Swimsuit shoot. Photographed by Antoine Verglas and Tori Praver, models Marisa Miller, Jessica Gomes, Quiana Grant and Tori Praver wore nothing but… [More]