This new guerrilla campaign for Battery Energy Drink uses urinals as a medium to promote the strength of the product. Trend Hunter has previously featured a similar campaign for Eisenbahn Strong Golden Ale, but I think the execution of this Battery Energy Drink guerrilla campaign is much more creative and effective.
Battery is the #1 energy drink in Finland, by Oy Sinebrychoff Ab, with about the same amount of caffeine as a cup of espresso coffee.
In addition to creating the illusion that your pee has cracked the urinals via stickers, the campaign creatively places a poster of the drink above the urinals, right where your head would be. The poster creates the illusion that you are drinking Battery while peeing (and breaking the urinals).
I think it's a great enhancement on an already cool and effective concept.
Nice work by art director Marco Salvador for Rivas Herrera / Y&R;advertising agency on this June 2008 campaign.
What Makes This Trend Stand Out
- Guerrilla Advertising
- Opportunity to explore unconventional advertising methods, like using urinals as a promotional medium.
- Creative Execution
- Creating visually compelling and interactive advertisements can effectively capture audience attention.
- Illusion Marketing
- Using illusions in marketing campaigns can create a memorable and engaging brand experience.
Sectors Adopting This
- Energy Drinks
- Energy drink industry can potentially benefit from innovative and attention-grabbing advertising strategies.
- Advertising Agencies
- Advertising agencies can capitalize on the demand for creative and disruptive marketing campaigns.
- Beverage Industry
- Beverage companies can explore unique and unconventional ways to promote their products in order to stand out in a saturated market.
