Zoran Lucic has created a remarkably unique series of posters that pays tribute to some of the heavyweights of the soccer world. The posters depict all of the soccer players in different poses -- most of which are action poses -- and there's even one of Zinedine Zidane in his iconic headbutting pose.
What I particularly like about the vintage posters by Zoran Lucic is the individuality of each of them and the typography featured. These posters by Zoran Lucic are a must-see for the avid soccer fan.
Implications - Consumers idealize the lives of iconic culture figures. Zoran Lucic's posters draw on this by creating by almost mythologizing soccer players. Companies should consider how to create a myth around their celebrities.
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