What I particularly like about the vintage posters by Zoran Lucic is the individuality of each of them and the typography featured. These posters by Zoran Lucic are a must-see for the avid soccer fan.
Implications - Consumers idealize the lives of iconic culture figures. Zoran Lucic's posters draw on this by creating by almost mythologizing soccer players. Companies should consider how to create a myth around their celebrities.