Fernando Mazza Shoots a Steamy Campaign for Zoomp Jeans
With this campaign, the Zoomp brand may have found the edge it needs to break into the North American and UK denim market.
Implications - Marketers often employ smoke machines for campaigns in order to evoke a more dream-like, escapist feel to their visuals. Consumers gravitate towards escapist materials because they utilize it as a source of stress relief. The allure of mysterious imagery has yet to fade due to the increasing consumer need to fantasize a life away from the mundane, post-recession work force.Stats for Steamy Denim Photoshoots Trending: Older & Warm
Traction: 4,400 clicks in 208 w
Interest: > 3 minutes Concept: Zoomp Brand May Have Found The Edge
Related: 90 examples / 69 photos
Segment: Neutral, 18-35 Comparison Set: 33 similar articles, including: denim dream shoots, dangerously seductive denim, and striped topless photography.