Zinc oxide has long been used by lifeguards to shield their noses from the sun's dangerous rays, and this Zinka Colored Nosecoat helps you do so in style. No more Wite-Out noses here--Zinka comes in several different shades to match your swimsuit, and it's every bit as effective as the old stuff.

See more real-life snaps of Zinka Colored Nosecoat in action above. I think I've finally found a sunscreen I can stand behind.

Implications - This particular innovation demonstrates that although consumers want to take care of their health, they're also concerned about their vanity. Corporations may entice more consumers into purchasing and using their products if they can manage a way to make consumers look cool while doing so.