Superstar

Zest Packaging Promises that its Contents Have Nothing to Hide

By: Amelia Roblin - Published: Oct 14, 2011 • References: designers-anonymous and thedieline
Never has nudity for the purpose of selling something been executed as innocently and adorably as it is on Zest packaging. Provocativeness is not the main appeal of these enchanting illustrations, rather, the symbolism of being stripped down to nothing is the intention here.

"Free from artificial anything," is the motto of this brand of pasta sauces and pestos, marketing an all-natural list of ingredients that literally has nothing to hide. The spokes-characters chosen to demonstrate this embody the same sense of honesty and purity, appearing nearly naked on each of the items' stickers.

No doubt the Designers Anonymous drawings would be void of any offensive details in the peoples' private regions, but just the same, Zest packaging sees these areas covered with each condiment's key constituent.