Zegna Ecotech Solar Jacket Makes Going Green Fashionable (UPDATE)
Perfect for snowboarding or skiing while listening to music, this Zegna jacket is paving the way for innovative eco-friendly attire. Check out more on the jacket by clicking the links below.
Implications - As modern society continues to place an increasing importance on eco-friendly products, companies that create products that they explicitly advertise as Green stand a better chance of impressing a highly critical media and eco-conscious consumers. Any company or brand that extols the environmental virtues of their product immediately engenders good will from the general public.