The new Zara Fall 2010 ad campaign displays a palette of soft, muted neutral shades. We've seen a number of fashion houses embody nude, camel and other neutral tones for their fall collections, and Zara is the latest to do so.

This ad campaign was shot by photographer David Sims and featured model Toni Garrn. The Zara Fall 2010 ad campaign brings back classic styles like turtlenecks, blazers and oversized sweaters.

Implications - No longer trying to don exaggerated styles, consumers in modern society are looking for subtler styles. Designs that feature a softer aesthetic are appealing to those who want to appear classic despite the number of contemporary pieces emerging.