Zappar and Solucan Team Up on Interactive Packaging Technology
Solucan is a company that solely focuses on creating unique beverage packaging that started on the foundation of a Canadian social movement -- it recently teams up with Zappar on a partnership. Zappar is a webAR company that specializes in Augmented Reality technology. The duo work together to invite consumers to be more interactive right at the start from the inclusive packaging.
The partnership will encourage consumers to interact with the brand using their mobile cameras rather than the need to download an app to participate. Solucan creates packaging for numerous microbrewers and one of the launches include the #cavabienaller movement. It translates to "it's going to be okay" in light of COVID-19, the AR technology creates supportive and positive messages.
Image Credit: Zappar, Solucan
The partnership will encourage consumers to interact with the brand using their mobile cameras rather than the need to download an app to participate. Solucan creates packaging for numerous microbrewers and one of the launches include the #cavabienaller movement. It translates to "it's going to be okay" in light of COVID-19, the AR technology creates supportive and positive messages.
Image Credit: Zappar, Solucan
Trend Themes
1. Interactive Packaging - By incorporating AR technology in beverage packaging, there is an opportunity to create interactive experiences for consumers without requiring an app download.
2. Webar - The use of WebAR technology in packaging can disrupt traditional packaging design by allowing for more creative and immersive storytelling opportunities for brands.
3. Positive Messaging - Through the use of AR technology, beverage packaging can be an avenue for promoting positive messaging and social movements during challenging times.
Industry Implications
1. Beverage Packaging - The use of AR technology in beverage packaging can revolutionize the industry by creating more engaging experiences for consumers while also effectively promoting the brand.
2. AR Technology - AR technology can disrupt and enhance a variety of industries, including packaging, advertising, and retail, by creating interactive and immersive experiences for their customers.
3. Microbrewing - Microbreweries can leverage AR technology in their packaging design to differentiate themselves from larger breweries and create unique and interactive experiences that resonate with their customers.
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