This commercial for Zales Jewelers plays on the concept of lovers' heartstrings by showing how love rocks.
The commercial follows a young man as he sets up an inventive marriage proposal with the use of a string. The action is set to a soothing original romantic ballad, "Don't Forget Love." The song is performed by Robert Francis and is created by PrimalScream Music especially for Zales.
I will not spoil the plot for you, but let's just say that love can rock with a big rock on a string. The commercial was directed by Ray Dillman for The Richards Group with art director Terence Reynolds, and creative director Chris Smith.
What a cool and romantic way to propose.
Stats for Inspired Romantic Proposals
Trending: Older & Mild
Research: 11,292 clicks in 396 w
Interest: 4 minutes
Concept: Inspired Romantic Proposals
Related: 85 examples / 65 photos
Segment: Neutral, 18-35
Comparison Set: 31 similar articles, including: 55 italian eye openers, 49 unique engagement rings, and romantic cafe fashion ads.
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