Rockstar

Zales Jewelers 'String (Love Rocks)'

By: Ayman - Published: • References: coloribus
This commercial for Zales Jewelers plays on the concept of lovers' heartstrings by showing how love rocks.

The commercial follows a young man as he sets up an inventive marriage proposal with the use of a string. The action is set to a soothing original romantic ballad, "Don't Forget Love." The song is performed by Robert Francis and is created by PrimalScream Music especially for Zales. 

I will not spoil the plot for you, but let's just say that love can rock with a big rock on a string. The commercial was directed by Ray Dillman for The Richards Group with art director Terence Reynolds, and creative director Chris Smith.

What a cool and romantic way to propose. Stats for Inspired Romantic Proposals Trending: Older & Mild
Traction: 10,934 clicks in 309 w
Interest: 4 minutes
Concept: Inspired Romantic Proposals
Related: 81 examples / 62 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: 55 italian eye openers, 49 unique engagement rings, and romantic cafe fashion ads.