Zales Jewelers 'String (Love Rocks)'

By: Ayman - Published: Oct 16, 2008 • References: coloribus
This commercial for Zales Jewelers plays on the concept of lovers' heartstrings by showing how love rocks.

The commercial follows a young man as he sets up an inventive marriage proposal with the use of a string. The action is set to a soothing original romantic ballad, "Don't Forget Love." The song is performed by Robert Francis and is created by PrimalScream Music especially for Zales. 

I will not spoil the plot for you, but let's just say that love can rock with a big rock on a string. The commercial was directed by Ray Dillman for The Richards Group with art director Terence Reynolds, and creative director Chris Smith.

What a cool and romantic way to propose. Stats for Inspired Romantic Proposals Trending: Older & Mild
Research: 11,292 clicks in 396 w
Interest: 4 minutes
Concept: Inspired Romantic Proposals
Related: 85 examples / 65 photos
Segment: Neutral, 18-35
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