The Life of Yves Saint Laurent is Up for Auction
Furniture, paintings, lamps, chandeliers, and statues from the house of Yves Saint Laurent and his partner Pierre Berge are set to be auctioned off in Paris from November seventeenth, to the twentieth.
Implications - When icons pass away, the fans of the person feel a strong desire to purchase products that will keep the memory alive. Companies can capitalize on this by making products that are seen as a tribute to the deceased icon. Ideas such as auctions prevent some fans from purchasing as they may not have the funds, therefore, highly sought after mementos need to be affordable.