Superstar

Yume Ume Packaging Uses Endearing Drawings to Entice Consumers

By: Amelia Roblin - Published: Aug 1, 2012 • References: 160over90 and thedieline
Graphic design is a remarkably useful tool that can completely overhaul the image of a business, succeeding to highlight its strengths and even to exaggerate them. In the case of Yume Ume branding, charming illustrative techniques were used to bring fun and freshness to an already delectable Japanese kitchen, but the endearing aura it establishes and expands proves to genuinely reference the marvelous magic of the meals served.

160over90 worked with the tagline that "Imagination is Edible" to support the restaurant that's name translates to "Delicious Dream." Blotted cartoony icons dress the bottles, boxes, bags, bowls and cups with adorable animals and ingredients that have a creative childishness about them. Yume Ume branding becomes a symbol of the power of the young mind, and the way that it manifests as a range of inventive Asian dishes.