Universal Music Group and Google have teamed up for an all-new YouTube music site and channel called Vevo that aims to be the next huge online music hub.

Any frequent viewer of YouTube music videos knows how quickly they can get axed from the site for a violation of copyright, and Vevo certainly aims to capture the attention of those frustrated viewers. The Los Angeles Times reports that Bono was one of the catalysts that led to Google and Universal Music Group’s meeting.

Check out the video above to learn more about the future of YouTube music.