Marissa Brassfield
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Universal Music Group and Google have teamed up for an all-new YouTube music site and channel called Vevo that aims to be the next huge online music hub. Any frequent viewer of YouTube music videos knows how quickly they can get axed from the site for a violation of copyright, and Vevo certainly aims to capture the attention of those frustrated viewers. The Los Angeles Times reports that Bono was one of the catalysts that led to Google and Universal Music Group’s meeting. Check out the video above to learn more about the future of YouTube music.  Today we are joining forces with Universal Music Group (UMG) to announce the launch of VEVO, a music and video entertainment hub that will feature UMG’s premium video content. This service will blend UMG’s broad catalog of artists and content production capabilities with our video technology and user community—in other words, we’ll provide the technology infrastructure that will power VEVO and host UMG’s extensive library of professionally-created music videos on the new site.
(businessinsider)References: youtube, businessinsider Filed In: |
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