The 'You Smell' Packaging Makes an Interesting First Impression

By: Susan Keefe - Published: Feb 6, 2012 • References: yousmellsoap & lovelypackage
Designer Megan Cummins created these darling packages for the detergent company You Smell. The graphics and typography on these mildly offensive and hilarious wrappers brings to mind the labels that adorned old timey medicine bottles. The front of the package reads, 'You Smell!' To save the observer from insult, the back of the bar of soap follows up with,"Like a Lemon!... Thanks to Us." The phrase changes depending on the scent of soap housed inside.

Tongue-in-cheek and a touch rebellious, the You Smell wrappers will be a smile to the face of would-be consumers everywhere. Sure to capture your interest with its punchy tagline and ornate styling, You Smell's branding is sheer genius. It's gently offensive opening line is enough to stop shoppers in their tracks to examine the product and once it's in their hands, it is a safe assumption that it will make it into their cart.

Cute, clever and funny, the You Smell packaging is wonderfully unexpected. Stats for Insulting Soap Branding Trending: Older & Mild
Research: 4,224 clicks in 224 w
Interest: 2.2 minutes
Concept: You Smell
Related: 103 examples / 79 photos
Segment: Females, 18-55
Comparison Set: 38 similar articles, including: morbid maimed toy cleansers, earth-colored soaps, and lovely lathering jewelry.