The POPeART and Yorkshire Tea Launch a Set of Themed Controllers
Kanesa David — November 30, 2023 — Tech
References: en.yorkshiretea & examinerlive
POPeART is introducing a unique and festive offering for tea-drinking gamers—the Yorkshire Tea PS5 and Xbox Series S/X controllers. The limited edition controllers feature the iconic Yorkshire Tea box pattern and the familiar red logo, capturing the essence of the beloved tea brand. Available for both PS5 and Xbox Series S/X, each controller is priced at £150 and includes a soft-touch finish and a custom controller button set.
This collaboration blends the worlds of gaming and tea culture, making it an ideal and distinctive Christmas gift for enthusiasts who appreciate both Yorkshire Tea and gaming. The controllers are available for Xbox Series S/X as well as PlayStation 5 users and are priced at £150 per unit.
Image Credit: Yorkshire Tea
This collaboration blends the worlds of gaming and tea culture, making it an ideal and distinctive Christmas gift for enthusiasts who appreciate both Yorkshire Tea and gaming. The controllers are available for Xbox Series S/X as well as PlayStation 5 users and are priced at £150 per unit.
Image Credit: Yorkshire Tea
Trend Themes
1. Tea-branded Gaming Accessories - The collaboration between POPeART and Yorkshire Tea showcases the trend of incorporating tea brands into the gaming industry with limited edition controllers.
2. Cross-promotion of Brands - The partnership between POPeART and Yorkshire Tea highlights the trend of cross-promoting brands from different industries, in this case, tea and gaming.
3. Niche Collector's Items - The Yorkshire Tea PS5 and Xbox Series S/X controllers address the trend of offering unique and limited edition gaming accessories targeted towards specific niche markets.
Industry Implications
1. Tea - Yorkshire Tea's partnership with POPeART demonstrates the potential for tea brands to expand their reach and engage with new audiences through collaboration with the gaming industry.
2. Gaming - The collaboration between POPeART and Yorkshire Tea reflects the growing trend of incorporating branded merchandise into the gaming industry, providing gamers with unique and collectible accessories.
3. Crossover Merchandising - The introduction of the Yorkshire Tea PS5 and Xbox Series S/X controllers showcases the potential for brands to explore unique and unexpected collaborations, bridging the gap between the tea and gaming industries.
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