The YMC SS11 Campaign Takes the Comfy Road to Charming Style

By: Amelia Roblin - Published: Mar 12, 2011 • References: youmustcreate & snobtop
Whoever said fashionable clothing was uncomfortable is proven very wrong with the YMC SS11 campaign. The London label is prepares for bare prairie breezes and cool seaside gusts with a collection of preppy knits that are both warm in color and in feel.

Taking from timeless pieces like sweater vests, cardigans, rugby shirts and wool coats, the upcoming selection has a definite softness that would appeal to all. Cozy camel, tan, beige and brown are elaborated with striped patterns, argyle and checkers with muted navy blue.

Suggesting free-flowing dresses with a hint of vintage grace, the charming lookbook has a maturity and youthfulness about it, all bundled up into a snug package. The YMC SS11 campaign is a classic collection that's actually fit to wear year-round. Stats for Cozy Country Lookbooks Trending: Older & Warm
Research: 27,948 clicks in 272 w
Interest: 4 minutes
Concept: YMC SS11 Campaign
Related: 101 examples / 78 photos
Segment: Neutral, 18-55+
Comparison Set: 37 similar articles, including: fun-loving flashback lookbooks, exposed adolescent editorials, and youthful seaside photography.