Superstar

The YMC SS11 Campaign Takes the Comfy Road to Charming Style

By: Amelia Roblin - Published: Mar 12, 2011 • References: youmustcreate and snobtop
Whoever said fashionable clothing was uncomfortable is proven very wrong with the YMC SS11 campaign. The London label is prepares for bare prairie breezes and cool seaside gusts with a collection of preppy knits that are both warm in color and in feel.

Taking from timeless pieces like sweater vests, cardigans, rugby shirts and wool coats, the upcoming selection has a definite softness that would appeal to all. Cozy camel, tan, beige and brown are elaborated with striped patterns, argyle and checkers with muted navy blue.

Suggesting free-flowing dresses with a hint of vintage grace, the charming lookbook has a maturity and youthfulness about it, all bundled up into a snug package. The YMC SS11 campaign is a classic collection that's actually fit to wear year-round.