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YMC's Spring/Summer 2013 Line is Decorative

By: Jordy Eleni - Published: • References: youmustcreate & sheermag
YMC'S Spring/Summer 2013 line features a dazzling sequence of patterns. The menswear show captivated its London audience members as it presented cardigans, sports jackets and denim on denim ensembles, all of which spoke to the staying power of the young label.

YMC, otherwise known as You Must Create, is set on releasing intelligent, wearable apparel. Current seasonal styles are of little consequence to the mod British company which instead seeks to fall outside of the mainstream.

Plaid, stripes, animal prints and floral constellations made for a spellbound runway show. Notwithstanding the almost gaudy tone of this Spring/Summer 2013 collection, it still retains a proper, gentlemanly appeal with nautical motifs, modest cuts and sensible outerwear pieces. Stats for Multi-Patterned Male Fashion Trending: Older & Warm
Traction: 3,183 clicks in 110 w
Interest: 2 minutes
Concept: YMC Spring Summer 2013
Related: 112 examples / 86 photos
Segment: Males, 18-55
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