The YG 4HUNNID Collection Was Showcased with a Promotional Music Video

By: Riley von Niessen - Aug 24, 2016
References: youtube & hypebeast
In order to promote the YG 4HUNNID collection to his fans, the Compton-born rapper who's best known for songs like 'Still Brazy' and 'Why You Always Hatin?' created a promotional music video that showcases the apparel.

In it, his Californian lifestyle is reenacted and close-ups of the clothing worn are prominent, working to show consumers where the inspiration for the designs came from. During the short commercial, an unreleased track plays "from YG, Ty Dolla $ign, Kamaiyah and DJ Mustard."

Within the YG 4HUNNID collection are a number of t-shirts, hats and hoodies, all which have graphic patterns and branding that are exclusive to the rapper. Colorways are mostly muted, with pastel blue, white and black making up the majority, however a few vibrant red pieces are an exception to this.