Devani Weaver's Halloween Yarn Monster Dress is just the solution for an impromptu costume party--or perhaps a sweet concert ticket to Lady Gaga's upcoming 'Monster Ball' tour. Would you rock this frock?
Implications - Consumers appreciate products that induce in them feelings of nostalgia since they remind them of pleasant past experiences. For this reason, they embrace products that make reference to elements of popular culture or historical events. Companies can build strong relationships with their customers and appeal to a wider demographic by incorporating pop culture elements into their product designs.