Freaky Side Effects
This came to attention when the man, known as Mr. S, tried to travel to the U.S. Apparently, very few patients experience this side effect, but it is known to happen.
Implications - In today's society, many individuals take a particular interest in mysterious discoveries or unlikely scientific breakthroughs. Such events or occasions satisfy the craving amongst many consumers for the unknown and impossible. Companies and businesses that are able to provide consumers with products and services that mimic similar feelings and reactions will fare well in today's science and answer-seeking society of consumers.