Kia wants their Soul to be sold to younger men. The plan is to offer a sweepstakes tying up the Kia Soul and Xbox 360 and Xbox 360 Live.
Gamers enter via Xbox.com/kia or at the Xbox Live Marketplace or texting to Gamertag, with a chance to win a trip to LA to see the Electronic Entertainment Expo (E3).
Marketing Via Console
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By: Going Like Sixty - Published: Apr 21, 2009 Updated: Apr 1 2011 • References: mediapost