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Xbox Live Looking for Gamers With (Kia) Soul

By: Going Like Sixty - Published:   Updated: Apr 1 2011 • References: mediapost
Kia wants their Soul to be sold to younger men. The plan is to offer a sweepstakes tying up the Kia Soul and Xbox 360 and Xbox 360 Live.

Gamers enter via Xbox.com/kia or at the Xbox Live Marketplace or texting to Gamertag, with a chance to win a trip to LA to see the Electronic Entertainment Expo (E3). Stats for Marketing Via Console Trending: Older & Chilly
Traction: 3,604 clicks in 287 w
Interest: 4 minutes
Concept: Marketing Via Console
Related: 38 examples / 29 photos
Segment: Males, 18-55
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