Xbox Live Looking for Gamers With (Kia) Soul

By: Going Like Sixty - Published: Apr 21, 2009   Updated: Apr 1 2011 • References: mediapost
Kia wants their Soul to be sold to younger men. The plan is to offer a sweepstakes tying up the Kia Soul and Xbox 360 and Xbox 360 Live.

Gamers enter via or at the Xbox Live Marketplace or texting to Gamertag, with a chance to win a trip to LA to see the Electronic Entertainment Expo (E3).

Implications - When a company is trying to appeal to a younger demographic, it never hurts to tie a product in with something that represents that target market. This particular partnership is a great example of how businesses can team up with unrelated products in order to tap into an unexplored market of potential consumers. Stats for Marketing Via Console Trending: Older & Chilly
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Interest: 4 minutes
Concept: Marketing Via Console
Related: 30 examples / 23 photos
Segment: Males, 18-55
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