Originally released in 1991, the X-Girl New Balance shoe was perhaps not a great hit with all, but I am sure that its re-release, due April 24th, will make the waves the old should have.

Featuring a bright pink upper, with a mesh toe and patterned liner, the X-Girl New Balance is definitely the kind of shoe for the discerning lady. Plus, who can turn down something that is both comfortable and bright pink?

Implications - Female consumers want products which function at high performance levels, without having to sacrifice its femininity. Corporations may consider making versions of their existing products with more female-friendly aesthetic designs.