This mesmerizing ad for ESPN's Winter X Games illustrates the evolution of an extreme sport stunt. By mimicking the process of evolution, a primordial ooze-inspired jumble of screws turns into a clawing snowbot, which accelerates in the snow and launches off a ramp to become extreme freestyle snowmobile athlete Joe Parsons.
The ad was created by The Martin Agency, produced by Superfad, illustrated by Pierce Gibson, and animated by Aarting, Inc.
The ad was created by The Martin Agency, produced by Superfad, illustrated by Pierce Gibson, and animated by Aarting, Inc.
Implications - This kind of amazing animation helps to prove just how important and beneficial visuals are within all advertisements. The particular ode to evolution is also an interesting design concept that I think would highly appeal to archeologists, nature-lovers, historians and athletes everywhere!
