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From Primordial Ooze to Athlete in ESPN's Winter X Games Commercial This mesmerizing ad for ESPN’s Winter X Games illustrates the evolution of an extreme sport stunt. By mimicking the process of evolution, a primordial ooze-inspired jumble of screws turns into a clawing snowbot, which accelerates in the snow and launches off a ramp to become extreme freestyle snowmobile athlete Joe Parsons. The ad was created by The Martin Agency, produced by Superfad, illustrated by Pierce Gibson, and animated by Aarting, Inc. References: youtube, adrantsComment: on Extreme Sports Evolution Ads |
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