From Primordial Ooze to Athlete in ESPN's Winter X Games Commercial
By: Marissa Brassfield -
Published: Jan 8, 2009 Updated: Jul 20 2011 • References: youtube
This mesmerizing ad for ESPN's Winter X Games illustrates the evolution of an extreme sport stunt. By mimicking the process of evolution, a primordial ooze-inspired jumble of screws turns into a clawing snowbot, which accelerates in the snow and launches off a ramp to become extreme freestyle snowmobile athlete Joe Parsons.
The ad was created by The Martin Agency, produced by Superfad, illustrated by Pierce Gibson, and animated by Aarting, Inc.
Implications - This kind of amazing animation helps to prove just how important and beneficial visuals are within all advertisements. The particular ode to evolution is also an interesting design concept that I think would highly appeal to archeologists, nature-lovers, historians and athletes everywhere!