The WWF 2014 Campaign Shows How "Trees are Our Life Source"
Meghan Young — May 26, 2014 — Eco
References: worldwildlife.org & adeevee
The WWF 2014 campaign focuses on the surreal in order to bring attention to a real issue. In a world that is enamored with monsters, mutants, wizards and a slew of other fantastical creatures, it is only natural that companies would rely on similar scenarios to capture people's attention when it comes to situations that can affect them in actual life.
Conceived and executed by creative Felipe Mambuscay, the WWF 2014 campaign addresses the danger of diminishing forests by peeling back city landscapes. Underneath it reads, "We live where someday they lived." It solidifies its overall message, "Trees are our life source." Leonardo Botero, Javier Pedraza, Stiven Castaño and Hugo Mejia also worked on the WWF 2014 vcampaign.
Conceived and executed by creative Felipe Mambuscay, the WWF 2014 campaign addresses the danger of diminishing forests by peeling back city landscapes. Underneath it reads, "We live where someday they lived." It solidifies its overall message, "Trees are our life source." Leonardo Botero, Javier Pedraza, Stiven Castaño and Hugo Mejia also worked on the WWF 2014 vcampaign.
Trend Themes
1. Surreal Advertising - Opportunity for companies to use surreal or fantastical scenarios to bring attention to real world issues.
2. Environmental Awareness Campaigns - Chance to increase awareness of environmental issues like forest depletion and its effects on people's livelihoods.
3. Urban-nature Contrasts - Trend towards contrasting urban landscapes with nature to highlight the impact of human development on the environment.
Industry Implications
1. Advertising - Opportunity for ad agencies to create unique and attention-grabbing campaigns that highlight important issues.
2. Non-profit/environmental Organizations - Chance to create impactful campaigns that educate the public and encourage action towards preserving our natural resources.
3. Architecture/urban Planning - Need for architects and urban planners to consider ways to incorporate nature back into urban environments to create a sustainable future.
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