The Wustenrot ‘Comes In Handy' Campaign is Spontaneous

By: Meghan Young - Published: Feb 22, 2012 • References: s-f & ibelieveinadv
Life can take an unexpected turn at any moment; the Wustenrot ‘Comes In Handy’ ad campaign urges people to be prepared for that moment of undesired change. With its quick and cheap insurance options, being kidnapped by the mafia, beaten up by an enraged hockey player or killed while camping can be a thing of the past. Or, at the very least, financially covered.

The Wustenrot Comes In Handy ad campaign was conceived by Czech Republic agency Scholz and Friends. It specifically shows how fast and responsive this company is thanks to its online services. The Wustenrot Comes In Handy ad campaign was art directed by Leonard Savage and Richard Svarofsky, as well as photographed by Jan Rambousek. Stats for Mafia-Inspired Insurance Ads Trending: Older & Mild
Research: 3,121 clicks in 218 w
Interest: 3.2 minutes
Concept: Wustenrot Comes In Handy
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
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